Tessa Kriesel
Writing As
Head of DevRel, Snap
I build developer communities.
I'm currently the Head of Platform Developer Relations at Snap, startup advisor, & a diversity in tech advocate.
I'm also a wife & mom, motorcyclist, archer, & dog lover. 🐶
I write a lot about developer relations & community, working in tech, and being a wife & mom.
Your First 30 Days in a New DevRel Role
Feb 6th, 2022·6min readYour first 30 days in a new DevRel role will vary company to company, but there are some standard steps you can take to set yourself up for success. Use this week-by-week DevRel discovery guide to set...How DevRel Programs Drive Business Impact
Feb 3rd, 2022·4min readDeveloper relations programs benefit their companies in a multitude of ways. In order to see business impact, the first step is to create a winning DevRel program. Then understand the developer...How to Scale Your DevRel Team
Feb 1st, 2022·4min readEvery organization has different needs and different goals, and DevRel teams need to adapt and understand how to best serve their developer audience across many different specialties and skillsets.Building a DevRel Campaign: Discovery
Jan 8th, 2022·9min readLearn how to deliver impactful DevRel campaigns that drive results and impress stakeholders.Executive Tips for Finding Success With Your First DevRel Hire
Jan 2nd, 2022·5min readMany startups fail with their first Developer Advocate hire. This leads to great DevRel candidates feeling imposter syndrome and eventually returning to their...Core components of a Developer Relations strategy
Jan 1st, 2022·7min readLearn how to assemble an impactful DevRel strategy that drives results.Developer Advocacy as a Career Path
Sep 22nd, 2021·4min readDeveloper advocacy can be a very fulfilling career path for those who are passionate about mentoring and educating their peers.How to Build Trust and Create Developer Superfans
May 12th, 2021·7min readBuilding trust with an untrusting audience can be a challenge. Unfortuantely for DevRel pros, developers can often fall into this category. These tips from the TV show Ted Lasso can...Developer Advocate vs. Developer Relations Leader: Who to Hire First
May 10th, 2021·5min readMany founders and executives struggle to decide the right title for their first DevRel hire. Should it be a developer advocate or developer relations leader?...Where to Look for DevRel Jobs
Apr 26th, 2021·1min readLooking for a role in DevRel? We've curated a list of places to search for career opportunities.How to build a developer champions program
Apr 9th, 2021·9min readLearn how to build a robust developer champions program with tips for recruiting, onboarding, motivating, and managing champions.What is a developer champion?
Apr 8th, 2021·9min readLearn how to identify, engage, and leverage developer champions for effective community growth and product enhancement.Why Your New Software Needs a Developer Community Before Marketing
Jan 18th, 2021·3min readThe reason to gain the support of developers first, is to improve your product before regular users get the opportunity to break it. They’re also ideal to help...Set and Accomplish Developer Audience Goals
Dec 5th, 2020·3min readUse these tips to align your DevRel goals with your strategy and passion projects in order to be happy and successful in your role.Leverage Your Developer Community to Deflect Support Requests
Nov 27th, 2020·4min readInstead of leveraging community members to reply to support requests, you should leverage them to create content that deflects the need for support to begin with.How to define an ICP for developers
Nov 20th, 2020·10min readDefine and create developer ICPs based on what motivates them for a successful DevRel program.Five Pillars of an Impactful Developer Feedback Program
Oct 28th, 2020·4min readObtaining feedback from developers to better your product offering is a must. Not only does it help you build better solutions, but when developers provide you feedback and you...Where Do Developers Blog?
Oct 22nd, 2020·4min readIn most cases the non-developers are seeking data around where and how to target their developer audience. Developers are looking for ways to expand their voice and become a thought leader within their pillar of the tech...Open Source vs. Enterprise Developers
Oct 14th, 2020·4min readWhat is the difference between open source and enterprise developers? Are they always just one or the other? Why are they different? How does the open source ecosystem work? These are conversations that...What Is the Building Trust Model?
Sep 23rd, 2020·3min readDevelopers are smart. They can see through your ads and fluffy marketing content. Building trust with them can be a challenge. The Building Trust Model is a simple 3 step process. This model works for me—every...