Reporting
Last updated Aug 28th, 2024
Reporting gives you tools to show the impact of community to your business, measure the health and growth of your community programs, and easily save and share reports with stakeholders. Our goal is to help you measure the impact of community - without all the setup and discovery on what metrics to use - so we start with pre-built reports that were designed in collaboration with industry-leading community teams.
Pre-built reports
| Report | Definition |
|---|---|
Community health at a glance | See the high-level stats of every aspect of your community. |
Membership | Compare Contact growth across your connected signals. |
Engagement | Track the percentage of your Contacts who are actively engaging in your community. |
Active Contacts | See how many Contacts are actively engaging in your community. |
Activity by signal | Discover where your Contacts are most likely to engage. |
Sentiment | Know exactly how your community feels at a glance. |
Contacts by location | See where Contacts in your community are located. |
Community responsiveness | See how often and how quickly Contacts receive a reply. |
Most active Contacts | Find potential champions within a given role or organization. |
Reporting Pages
Common Room provides a set of reporting pages that are already configured to show subsets of your reports. You can access these under the reporting page in the left-hand navigation menu. After you navigate to each page, you can apply additional filters to further narrow down the results.
| Page | Description |
|---|---|
Discover and monitor what your Contacts are talking about and how they are feeling. | |
Discover where your Contacts are most likely to engage. | |
See where Contacts are most likely to respond to one another. | |
All reports are saved by Contacts of your team. |
Filters
Filters are available to do deeper drill-downs of reports, and each page can be customized and saved into a new report. You can add, remove, or reorder any module on the page. A very common use case is saving a report for a specific signal that is managed by a single team Contact (ex. Discourse) so that you have a place for monthly reporting.
Reporting filters
| Filter | Description |
|---|---|
Signals | Select which connected signals you want to see community data from. This is useful for creating a custom report for a single source like Discourse. Reports de-select CRM sources by default, in addition to excluding non-Contact initiated activities (more details here) . |
Contact tags | Select a default Contact tag and/or your own custom tags to filter Contacts by attribute. To learn more about Contact tags, see Contact tags . |
Team members | Filter by activity exclusively from your teammates or exclude your teammates to see only activity from Contacts. This filter defaults to excluding team members. |
Location | Select which locations you want to see in the report. |
Segments | Filter by segment to get a custom report for that group of select users. To learn more about segments, see Segments . |
Custom fields | Filter by custom fields that you've defined as well as source specific custom fields. To learn more about custom fields see Custom Fields . |
Reports automatically return results for the past 28-day period, not including the current day. To create a report for different dates, select your preferred dates from the calendar dropdown menu in the filter bar.
Time
Time within reporting uses the event date associated with a community activity. That means reporting will correctly reflect the original date of an activity that took place, even if the activity was imported into Common Room at a later date.
To view the exact time the report data was last updated, hover over the small question mark immediately to the left of the date range filter in the top right corner of the page.
FAQ
Does reporting on segments reflect data at the time it was captured or the current state?
Reporting on segments reflects the current state of the segment (for example, how many Contacts or organizations are in it). To capture snapshots of a segment at a point in time, you can either make new segments or make periodic downloads of the data.
Reviewing our reporting metrics, it appears our Contacts are growing but our engagement is decreasing. Why is this?
This comes down to the way Common Room defines engagement rate. We calculate it as “Contacts active in this time period” divided by “total Contacts Common Room has ever ingested, starting from the beginning of time through this time period.” This means that a healthy, engaged, and growing community will likely see its engagement rate as measured by Common Room drop over time as this denominator increases.
Who has access to view reports in Common Room?
All Contacts have access to all reports in the platform.
