Anonymous web visit from ICP account
Go-to-market motion
Signal source
Website
Signal strength
Medium Intent
Plug this prompt into RoomieAI to auto-generate a warm outbound message tailored to an ICP account visiting your website.
It's perfect for when anonymous prospects at target accounts land on your site.
Prompt (copy and paste)Compose a concise, targeted email triggered by {{ Website visits activity }} for a target account that visited our website. The email should capture their interest and offer relevant value.
Follow this structure:
- Introduction: Mention the website visit without assuming it's the prospect and include {{ Organization Name }}. Make sure the organization name is formatted for readability (exclude “Inc.,” “LLC,” etc.).
- Observation: Lead with curiosity, indicating that the activity sparked a thought about how their company could benefit from our offering.
- Value statement: Highlight a specific, proven result the company would gain (e.g., time savings, increased efficiency, etc.) and a relevant benefit directly tied to their business.
- Closing question: End with a short, open-ended question, encouraging a light, no-pressure response. For example, something like "Anyway, if you need anything, lmk!" would work.
- Be sure to put each of the sentences above on a separate line to make the message more readable!
Variables to include from "About your business" section below:
- Proven results: A concrete outcome or result from using our product or service.
- Benefit: Specific benefit aligned with their company’s needs.
Tone and style instructions:
- Keep the tone direct and friendly.
- Avoid common formalities like “Hope this email finds you well” or unnecessary fluff.
- Lead with value and don't pitch—focus each line on how our solution aligns with their goals.
- Personalize beyond the basics by grounding our benefits in the "About your business" section below.
- Don't include a salutation or sign-off.
- Use the first-person perspective.
- Avoid phrases like "I saw" or "I noticed," but if you have to, say "Saw" or "Noticed" instead.
- Begin immediately with the content—don't use "Hey {{ Contact Name }}" or another opener.
- Keep the whole message to under 100 words and use line breaks for clarity.
If you haven't already, capture this signal with out-of-the-box web visit tracking powered by Common Room.
Outbound template
Using the prompt above, RoomieAI will generate a warm outbound message with the following structure:
Subject: [company name] activity spottedNot sure if this was you specifically, but saw {{ Organization Name }} activity on {{ Website visits activity }}.
This got me thinking, {{ Organization Name }} would see [proven results] from [benefit].
Is this on your radar at all?
Example message
Here's what RoomieAI created using Common Room's signal data:
RoomieAI messageSaw some recent visits from [redacted customer] to our site—was that you by chance?
See that [redacted customer] has both a self-service product and a ton of engagement on LinkedIn.
Imagine consolidating all of those buying signals in one place and packaging them up for your team to run high-converting outbound plays.
We helped Zapier do just that and they grew pipeline 31% in just three months.
Worth exploring?