AppsFlyer account research plan

AppsFlyer generates revenue through subscriptions, transaction fees, and services by leveraging a product-led growth strategy with a freemium option for startups. Its revenue model is boosted by upsells, enterprise deals, partnerships, and volume-based pricing to drive sustainable growth.

AppsFlyer has raised a total of $294 million with a notable $210 million Series D round led by General Atlantic. Key investors include Salesforce Ventures, Goldman Sachs, and Magma Venture Partners, supporting its platform and global expansion.

AppsFlyer provides a comprehensive mobile attribution and analytics platform that enables marketers to optimize their marketing investments. Its product suite offers tools for accurate attribution, audience segmentation, and data-driven decision-making across digital campaigns.

AppsFlyer competes with leading attribution and analytics providers such as Kochava, Branch, Adjust, Amplitude, and Mixpanel. Its competitive strategy focuses on superior attribution capabilities and seamless integrations to differentiate from rivals.

AppsFlyer is witnessing strategic growth with significant hires in leadership, technology, and sales roles, supported by over 110 open GTM and 73 EPD positions. These hiring trends reflect its commitment to market expansion and innovation.

Details regarding AppsFlyer’s earnings calls are currently not widely available in the public domain. When disclosed, they typically focus on growth metrics, revenue milestones, and market expansion strategies.