Attentive business model

Attentive generates revenue through a usage-based model that charges customers per SMS sent alongside email marketing services. This model aligns revenue with customer engagement, ensuring scalability and proportional revenue generation. By focusing on high engagement metrics, the company tailors its pricing strategy to reward active usage and deliver measurable value.

The company follows a product-led growth strategy that leverages user-friendly tools to drive adoption. Instead of a freemium model, Attentive concentrates on converting engaged users into paying customers through upsells and enterprise deals. This focused monetization approach helps optimize customer lifetime value and supports sustained revenue growth.

Key revenue drivers include strategic partnerships and targeted upselling opportunities. The integration of real-time analytics further enables the company to monitor customer behavior and adjust its pricing models dynamically. Collectively, these aspects underscore a robust and scalable business model.