Icertis business model

Icertis applies a subscription-based SaaS revenue model targeting large enterprises with complex contract management needs. It charges clients based on user counts and product usage, which allows for predictable, recurring revenue. The focus on enterprise deals, upsells, and strategic partnerships serves as strong revenue drivers. 

The company employs a product-led growth strategy that leverages its advanced CLM platform to drive adoption and differentiation in the market. This approach is tailored to meet the needs of organizations seeking comprehensive contract management solutions. The strategy emphasizes high-touch customer engagement and long-term value delivery. 

Key aspects of the business model include a premium pricing structure with no freemium offering, and a commitment to building deep customer relationships through continuous support and innovation.