Perplexity account research plan

Perplexity uses a freemium business model where basic access is offered for free to attract users, while revenue is generated by monetizing premium features and services. It follows a sales-led approach that leverages direct engagement with both individual users and businesses to drive adoption.

Perplexity raised $500 million in funding recently, achieving a valuation of $9 billion with Institutional Venture Partners leading the round. The strategic investments are intended to support rapid consumer adoption and expansion plans, with an ambitious goal of doubling annual revenue by 2025.

Perplexity offers an AI-driven search platform designed to deliver intelligent information discovery and enhance user engagement. The freemium model attracts a wide user base, with premium upgrades driving additional monetization.

Perplexity faces competition from established players such as ClickUp and Google Gemini. Its innovative AI-driven approach sets it apart, though budget constraints and internal objections may present challenges.

Perplexity is actively expanding its team with a focus on AI engineering, machine learning, and product management roles. With 10 open GTM and 55 open EPD positions, the company is strategically growing its technical and market-facing teams.

In the recent earnings call, Perplexity reported an increase in annual recurring revenue from $11M to $51M, marking a 1,600% year-over-year growth. Strategic priorities include enhancing AI-driven search capabilities and navigating competitive pressures.