GTM guide: Proving the business value of community & DevRel

This guide walks through the day-to-day focus areas of GTM, or go-to-market, functions and how they're measured, from sales and marketing to success and ops, to offer community and DevRel teams a better understanding of where and how they can deliver and prove business value.

Special thanks to GTM leaders across functions who helped inform this guide, including @TechSalesGuy3, Angie Byron, Chris Detzel, Brian Oblinger and Erica Kuhl, Ryan Boyd, Florin Tatulea, Jed Mahrle, Rosalyn Santa Elena, GTMonday by GTM Partners Substack, and our customers and fellow teammates at Common Room.

To learn more about how GTM functions like sales, marketing, success, ops, and community and DevRel use platforms like Common Room to drive value across their organizations, check out our library of playbooks and our Signal Guides.