Ideal persona community join (owned)

Why it matters

Joining an organization’s Slack or Discord community is as close as a prospect can get to raising their hand without filling out a form.

When ideal personas who aren’t currently customers join your community—especially if it’s centered on your product—it’s a clear sign of interest. It could also mean they’re evaluating their options.

What to do

Monitor their movements and find an opportunity to provide value, such as answering a question or sharing helpful resources.

No one wants to get spammed by unwanted DMs in a community. Make sure you’re following community guidelines and leading with value, not bombarding people with sales messaging.

Questions to inform outreach
  • What actions is the person talking in your community?
  • Has the person shared any information about challenges or goals?
  • Is anyone else from the person’s organization active in your community?
  • Is the person in a role with budget authority?
  • Has the person interacted with your organization outside of your community?
  • What information can you share to show the value of your product?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for ideal persona community members

Hi [first name] 👋

I saw your question about [product feature or use case].

Here are some resources you might find helpful [attach materials to bottom of message].

If you have any other questions about [product name], I’m here to help.

I work with [names of current customers in the same industry] to help them [benefit that product unlocks].

I’d be happy to walk you through how they’re using [product name] today. Just let me know!

[Your name]

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