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It’s worth knowing if your product can enhance a prospect’s tech investment—or replace it.
When buyers have tech stacks that complement your product, it’s easier to make your case. And if they’re using a solution you can rip and replace? Now’s a good time to revisit your internal battle cards.
Tailor your outreach based on the prospect’s tech stack configuration.
If you have a product that unlocks more value for their existing tech stack, lead with that. If you have a product that can replace one of their solutions (especially at a lower cost), highlight real-world examples from relevant customers.
Questions to inform outreachHere are some outbound templates to help you get the creative juices flowing:
Outbound template for complementary tech stackHi [first name] 👋
I see you’re using [product name].
We help [names of current customers in the same industry] unlock the full value of [product name] using [your product or service].
One example is [drop use case or customer story].
Also attaching some resourcers that answer FAQs about [product name] [attach materials to bottom of message].
Let me know if you want to chat.
[Your name]
Hi [first name] 👋
I see you’re using [product name].
We’ve seen [names of current customers in the same industry] achieve better business outcomes after switching to [product name].
I’ve attached a few customer stories below to show you what I mean [attach or link resources].
Sharing all of this because we've helped hundreds of others like [company name] make the switch.
Wdyt?
[Your name]
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