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Integration disconnected

Why it matters

When a company pulls the plug on a product integration, it could be a sign that they’re pivoting priorities or replacing it with a more cost-effective, feature-rich solution.

Or it could mean that they’re not seeing value in your product. Either way, it’s worth reaching out.

What to do

Inform outreach based on the integration that was disconnected—and why. Focus less on tech and more on helping them solve a problem.

If you have a feature or add-on that could replace it, now might be the time to discuss it. Proposing integrations that might be a better fit is also a solid option.

Questions to inform outreach
  • What actions is the person taking in your product?
  • Is the person in a role with budget authority?
  • Who does the person report to at their organization?
  • Has the person interacted with your organization outside of your product?
  • How is their organization’s tech stack configured?
  • What materials can you share to assist with research and decision-making?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for integration disconnected

Hi [first name],

Saw that [company name] just disconnected [integration] to [product name].

I wanted to check in—was it not meeting your expectations or has your team’s focus shifted?

If you’re still looking to [benefit that product integration unlocks], I’d love to share how [names of current customers in the same industry] are doing it using [integration or feature].

Let me know if you’re open to a quick chat!

[Your name]

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