Go-to-market motion
Signal source
Product
Signal strength
New account sign-ups show intent. New account sign-ups from multiple people at the same organization show something else.
If a single organization is creating multiple workspaces in your product, it’s an opportunity to consolidate accounts in exchange for an upsell or longer-term commitment.
It’s worth reaching out to the person footing the bill to explain how consolidating multiple workspaces under one account can save them money or unlock other benefits.
Depending on your unit economics, this may result in a slightly smaller monthly spend. But it’s an excellent chance to drive more value in the long run.
Questions to inform outreachHere’s an outbound template to help you get the creative juices flowing:
Outbound template for multiple workspaces created by single orgHi [first name],
I see that multiple team members have created workspaces in [product name].
Love that they’re getting value from it!
I put together some resources to show how consolidating these accounts can help you [benefit that consolidation would unlock] [attach materials to bottom of message].
Worth a chat?
[Your name]
Product
Product
WebsiteProduct
Product
Product
Product
Wanna learn more? Book a demo