Kevin White
Writing As
Head of Marketing, Common Room
How to predictably scale AI-native product growth
Jun 25th, 2025·9min readLearn how to build an AI-native product growth engine that scales, from identifying your ideal customers to activating lookalike audiences.A new way to ABM: How we’re fixing sales and marketing misalignment
Jun 5th, 2025·8min readSee how Common Room's customer intelligence platform powers person-level ABM that aligns sales and marketing.Stack buying signals (Signal school: part 3)
Oct 7th, 2024·8min readLearn how to stack buying signals to power your signal-based go-to-market strategy.Run signal-based sales plays (Signal school: part 2)
Sep 24th, 2024·8min readLearn how to run signal-based sales plays as part of your go-to-market motion.Better together: announcing the Common Room Action Partners Program
Sep 12th, 2024·8min readSee how Common Room's Action Partners Program can help you take action and automate outreach in the way that best suits your go-to-market strategy.Select the right buying signals (Signal school: part 1)
Jul 29th, 2024·7min readLearn how to select the right buying signals for your signal-based go-to-market strategy.Automate any action from any signal in HubSpot and Salesforce
May 23rd, 2024·4min readCheck out how Common Room can help go-to-market teams automate actions in HubSpot and Salesforce using any signal, attribute, or combination of the two.Customer data platform (CDP) vs. customer intelligence platform (CIP): differences, similarities, and symbiosis
May 10th, 2024·7min readSee how a customer data platform (CDP) and a customer intelligence platform (CIP) compare and...Better together: announcing the Common Room Signal Partners Program
Apr 16th, 2024·11min readSee how Common Room's Signal Partners Program—kicking off today with 16 signal providers—helps you go beyond the status quo and run GTM intelligently.How to run a signal-based selling strategy
Apr 2nd, 2024·8min readLearn how to build a signal-based go-to-market strategy, from selecting signals to scaling what works.