
Kevin White
Writing As
Head of Marketing, Common Room
How to predictably scale AI-native product growth
Jun 25th, 2025·9min readLearn how to build an AI-native product growth engine that scales, from identifying your ideal customers to activating lookalike audiences.A New ABM Strategy: How We're Fixing Sales and Marketing Misalignment
Jun 5th, 2025·9min readSee how a person-level ABM strategy fixes sales and marketing misalignment with signals that reveal who's in-market. Start building yours in Common Room.Signal Stacking: How to Stack Buying Signals (Signal School: Part 3)
Oct 7th, 2024·10min readSignal stacking combines multiple buying signals so GTM teams prioritize and personalize outreach. Learn how to stack signals and act faster today.Run signal-based sales plays (Signal school: part 2)
Sep 24th, 2024·8min readLearn how to run signal-based sales plays that turn buying signals into booked meetings, from manual tests to full automation. Start building plays today.Better together: announcing the Common Room Action Partners Program
Sep 12th, 2024·8min readSee how Common Room's Action Partners Program can help you take action and automate outreach in the way that best suits your go-to-market strategy.How to Select and Prioritize the Right Buying Signals (Signal School: Part 1)
Jul 29th, 2024·8min readLearn how to prioritize buying signals by volume, conversion, and unit economics so reps focus on the accounts most likely to convert. Start...Automate any action from any signal in HubSpot and Salesforce
May 23rd, 2024·4min readCheck out how Common Room can help go-to-market teams automate actions in HubSpot and Salesforce using any signal, attribute, or combination of the two.Customer Data Platform (CDP) vs. Customer Intelligence Platform (CIP): Differences, Similarities, and Symbiosis
May 10th, 2024·9min readCDP vs. CIP: see how a customer data platform and a customer intelligence platform differ...Better together: announcing the Common Room Signal Partners Program
Apr 16th, 2024·11min readSee how Common Room's Signal Partners Program—kicking off today with 16 signal providers—helps you go beyond the status quo and run GTM intelligently.
