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Blog title card with title: "Better together: announcing the Common Room Signal Partners Program"
Apr 16th, 2024

Better together: announcing the Common Room Signal Partners Program

This is a post about our partners.

The market views some of them as our competitors, but we don’t see it that way.

The real competition we’re all up against? The status quo.

Organizations not taking action because their go-to-market motion is working “just fine.”

GTM teams are being asked to cut spending and headcount. To work more efficiently. To do more with less.

Clearly “just fine” is no longer just fine.

But you can’t run GTM intelligently with blinders on. You have to democratize access to the full spectrum of buying signals and unify them in one place so teams can reach the right person with the right message at exactly the right time.

This requires capturing every signal, everywhere—from first-party signals like product usage and website visits to second-party signals like social and community interactions to third-party signals like company news and hiring trends.

Today we’re announcing our partnership with 16 signal providers—the first of many to come. Each partner on this list can be integrated with Common Room to expand the scope of the signals available to you.

Like us, all of them believe that, in order to unlock intelligent GTM, teams need visibility into every digital breadcrumb from the modern customer journey.

💡 The partners listed below are grouped by signal party type (that is, first-party, second-party, or third-party). We also listed them alphabetically in each section in an effort to not play favorites.
Airmeet logo
Aligned logo
Census logo
Hightouch logo
Koala logo
Toplyne logo
Warmly logo
Bevy logo
Bitergia logo
DEV logo
Discourse logo
Gradual logo
Scarf logo
Clay logo
Keyplay logo
RB2B logo
Warmly logo
Image of first-party signals

1st-party signal partners

📶 What we mean by first-party signals
We classify these as “owned” signals that live within the walls of your organization. Think product usage data, website activity, and contact details recorded by GTM teams.


Airmeet is a platform for virtual summits, meetups, and workshops that delivers a rich networking experience.

From a single virtual event or a webinar, Airmeet generates 50-plus first-party signals—reactions in sessions, hand raises, poll responses, questions and upvotes, topics of interest, engagement scores, and more.

Better together
Unify signals from Airmeet events with Common Room signals that span the rest of the customer journey. Score contacts and accounts from actions taken in Airmeet events to surface high-fit leads to reps and automate outbound within Common Room.


Aligned helps GTM teams engage buyers through mutual action plans and identify engagement in a deal by sharing which content stakeholders have been engaging with and for how long via an Aligned Deal Room.

Aligned generates buying signals to identify risk and intent during a deal cycle. For example, create mutual action plans and track buyer engagement. Share collateral and see what topics and content buyers engage with, for how long, and what they care about.

Better together
Combine Aligned buying signals with Common Room signals like product usage, pricing page visits, or social activity from economic buyers to get the full context of what’s happening with any deal in motion.


Census is a data activation platform built on your data warehouse. It syncs customer data to 200-plus business tools, including Common Room, via reverse ETL.

Census gets first-party data into the hands of every business user, enabling access to valuable customer insights like product usage, plan and payment status, and even machine learning outputs like predictive customer lifetime value.

Better together
Make the signals in Census actionable for GTM teams by pumping them directly into Common Room. Combine the data in Census with signals generated and collected by Common Room, enrich that data using our proprietary Person360™ technology, and use it to build and automate plays based on a holistic view of the customer journey.


Hightouch is a composable customer data platform that automatically syncs your warehouse data with essential customer engagement tools.

Any signals stored in your warehouse—such as data from advertising platforms, web events, and more—can be sent to the tools you use daily (like Common Room) via Reverse ETL.

Better together
Unify the buying signals in Hightouch with hundreds more out-of-the-box signals from Common Room and connect them to a real person and account. Flesh out contact and organization profiles with granular data points from Hightouch—including product usage—and use them to automatically segment opportunities and power personalized, context-based outreach at scale.


Koala provides you with buyer intent based on interactions across your website and product and allows you to sync this data with other tools based on your workflows.

You can spotlight signals related to pageviews, events, form fills, and more.

Better together
Uncover the end-to-end customer journey by combining Koala’s web and product signals with the dark-funnel signals provided by Common Room, such as social engagements, community activity, job changes, company news, and more. For example, you can see if the person checking out your pricing page is also an economic buyer at a target account who’s been reacting to your competitor’s posts on LinkedIn—a clear sign of product evaluation.


Toplyne learns from customer data to identify audiences that convert—with ads, in-app nudges, emails, sales, and more.

Toplyne’s AI models learn from who your users are and what they’re doing in your product so you can trigger the right action at the right time in the right place.

Better together
Capture more signals and higher enrichment rates via Common Room to improve accuracy in Toplyne and create stronger predictability for business execution. GTM teams can save time by focusing on the right leads and get the context needed to convert.

Image of second-party signals

2nd-party signal partners

📶 What we mean by second-party signals
We classify these as signals generated when people explicitly engage with you across unowned channels. Think likes and comments on LinkedIn posts or activity in GitHub repos.


Bevy is a platform for in-person and virtual events that’s designed to help organizations build and grow global communities.

The types of signals you can find in Bevy include group membership, virtual event attendance, email opens, calendar invites, and more.

Better together
Transform the event- and meetup-related signals in Bevy into actionable customer intelligence with Common Room. Connect group membership and event attendance to real people and accounts via AI-powered identity resolution and enrichment to hone in on community champions, product advocates, and ideal customers.


Bitergia offers a centralized source for open-source metrics and data about software development project ecosystems.

Bitergia Analytics provides unique signals to identify who to engage with across your open-source ecosystem. Analyze community behavior patterns within and across projects to spot trends not visible by looking at projects one at a time.

Better together
Connect the dots of what’s happening in your open-source ecosystem with the accounts and prospects who matter using Bitergia and Common Room. Unify open-source signals with buying signals that span the customer lifecycle, like project participation, web visits, product usage, and more.


DEV is a community of more than one million developers around the world where coders go to share, stay up to date, and grow their careers.

Surface signals such as views, comments, reactions, and contributed content along with the category tag for where the signal occurred (think #javascript, #python, #react, etc.).

Better together
Discover the person and account behind the activity by connecting DEV to Common Room. Get a 360-degree view of users’ actions and attributes to monitor business-relevant activity and fuel outbounding, such as when someone at a target account comments on a post related to your product.


Discourse is an online home for your community that enhances digital interactions by combining the power of long-form discussion with real-time chat. It currently powers over 20,000 online communities of all shapes and sizes.

The signals in Discourse run the gamut, from bug complaints and feature requests to product questions and pricing conversations.

Better together
Turn Discourse engagement into customer insights by combining it with product, website, CRM, and other signals in Common Room. Unify every signal into a single identity to pinpoint potential opportunities, prioritize follow-up, and triage support.


Gradual is an enterprise-grade community platform that provides a central home for all community experiences—events, forums, content, conversations, and much more.

Signals include event participation, forum discussions, content consumption, and interactions between community members.

Better together
Get complete visibility into current and future customers (and customer engagement) by combining community activity with product, website, social, open-source, and other signals from Common Room. For instance, you can quickly spotlight customers with high product usage who are active in your community and invite them to share their insights with non-customers.


Scarf provides buyer insights by bridging the gap between website traffic and open-source software (OSS) engagement.

Tap into previously anonymous OSS signals, such as downloads from third-party repositories and installation locations.

Better together
Connect the dots between open-source activity surfaced by Scarf and buying signals across product, website, social, community, and more in Common Room to get the full picture of engineering projects in motion. You can even use Common Room’s Prospector feature to identify non-engaged economic buyers who work at a company where employees are engaging with your OSS.

Image of third-party signals

3rd-party signal partners

📶 What we mean by third-party signals
We classify these as unowned signals that don’t involve explicit engagement with you, but may indicate buying interest. Think fundraising announcements, job postings, and engagement with competitor content.


Clay helps GTM operators build tools for outbound, inbound, expansion, and retention, integrating with 75-plus data providers, automation instruments, and AI tools to do so. Notion, Anthropic, Intercom, Ramp, and more than 30,000 other leading GTM teams use Clay to scale their sales automation.

Clay makes finding (through signals like company tech stack, headcount growth, fundraising history, compliance status, press clips, social content, etc.) and contacting (with integrations like Smartlead, La Growth Machine, and, now, Common Room) your ideal customer profile easy.

Better together
Identify in-market ICP accounts and roles by combining Common Room signals—product usage, community and social engagement, hiring trends, and hundreds more—with Clay. Enrich and score those prospects within Clay to scale hyper-personalized outbound. Send data from Clay to Common Room to quickly get a unified view of the entire customer journey and automate outbound with a little AI magic via Person360.


Keyplay is a software that allows you to find your ICP, prioritize your market, and track account signals.

There are 400-plus signals included with Keyplay, as well as the ability to access custom signals from websites and job posts. For example, a dev tools company could view the size of an organization’s engineering team, which competitive tools they’re using, whether they’re hiring, and more.

Better together
Zero in on your ICP with Keyplay and layer on person-level buying signals with Common Room. See which high-fit buyers are also high-intent, stay alerted to their cross-channel activities in real time, and engage with them on the channels they prefer via integrations with popular communication channels and sales engagement platforms.


RB2B offers person-level website visitor identity, as well as the ability to push those visitors’ LinkedIn profiles to Slack in real time.

You can surface signals in the form of deanonymized website visits (RB2B’s proprietary identification method means the service currently only works for US IP addresses and the profiles delivered are tied to US geolocations).

Better together
Identify anonymous web visits with RB2B and get full visibility into the people and accounts behind them—including product usage, customer relationship history, cross-channel activity, buyer fit, and more—with Common Room. Then automate action, such as sending a tailored email to high-fit economic buyers who just browsed your documentation.


Warmly shows you the people and companies visiting your website and allows you to automate outreach to them across different channels.

Warmly offers signals related to previously anonymous website visits, as well as job changes and account interest in related topics, product categories, and industry trends (via Bombora).

Better together
Get total visibility into the customer journey by adding info from Warmly to unified profiles of people and accounts in Common Room. For instance, you can connect details from Warmly—such as accounts that have been researching business-relevant keywords—to signals from Common Room—such as economic buyers who have been active in your product—to get full context and make sure you’re reaching out to people who are actually in-market.

Image of lead scoring and workflows

Join the party

Common Room sees a future where every buying signal is just a click away. The partners included in this launch see it, too.

We’re only getting started. If you want to capture signals from other tools in your stack, or if you’re building a product that pairs well with our customer intelligence platform, we want to hear from you!

Drop us a note at

Run GTM intelligently with Common Room

Get started for free or get in touch to see how Common Room can help you capture every buying signal and connect it to a real person and account.