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Blog title card with title: "Power your GTM strategies with viral content monitoring"
Mar 4th, 2024

Power your GTM strategies with viral content monitoring

In a digital-first world, where trends come and go in the blink of an eye, missing out on a trending topic or article means missing out on opportunities.

Having the ability to spot and act on viral content is a game-changer for go-to-market teams. Community, marketing, and sales teams must stay ahead of trending topics to effectively engage their audiences and maintain credibility amid ongoing conversations.

It's especially crucial for GTM teams with highly technical users, where fostering meaningful conversations and producing high-quality content plays a pivotal role in nurturing and growing your audience.

Today, teams have to invest hours of marketing and technical team resources to scour the web, monitor threads, and flag posts to stay on top of market trends and hot topics in their field.

Thanks to our new viral content monitoring feature, that’s no longer the case.

Stay a step ahead of viral activity

Viral can mean different things to different organizations. For example, you may consider a Reddit post to be viral if it has 100 replies in a week. Or you may consider a DEV article viral if it gets 1,000 views in the first few days.

The team at Common Room will work with you to quickly determine which engagement criteria work best for your situation.

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Our viral content monitoring takes your community and marketing growth strategies to new heights by empowering teams to:

  • Easily spot top-performing content that’s gone viral
  • Take swift action to keep audiences engaged
  • Measure and assess the results of your efforts

Having the ability to spot, act on, and measure the impact of viral content is a significant advantage for any GTM team aiming to thrive in the online realm.

Spot viral content across channels

Our viral content monitoring feature comes with out-of-the-box support for Reddit posts and DEV articles, giving you an intuitive way to identify and receive alerts on viral content across these channels. We’re working to add support for new sources like X (formerly Twitter) and GitHub to give you more fuel for your GTM strategies.

Once you’ve set your criteria, activities that meet this threshold will automatically be tagged as viral content. This allows you to quickly filter for activities that have gone viral, as well as individuals in your digital ecosystem who have generated viral content.

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Set up alerts for timely action

Common Room makes it easy to get notified when viral content is detected.

Whether you want to set up a team alert to send notifications to Slack or create a workflow that sends out webhooks to a location of your choice, we’ve got you covered.

Image of viral content alert

With Common Room's viral content monitoring, you can power your GTM strategies, keep your audience engaged, and continue to build high-quality content that resonates with your ideal personas.

Learn more about setting up viral content monitoring in our docs.

Harness the power of viral content with Common Room

Get started for free or get in touch to see how Common Room helps you stay a step ahead of what your audience is talking about.