- Visualize signal velocity: Track any numeric field in Common Room at the contact or account level—from signals to scores—and display it as an easy-to-understand trend visualization for go-to-market teams.
- Turn trends into wins: Score and segment leads based on signal spikes and keep customer-facing teams up to date with real-time alerts.
- Power precision outbound: Prioritize prospects and run precision-level plays based on always-on signal aggregation and analysis.
Pop quiz:
- Prospect 1 has a lead score of 80, but it hasn’t moved for 2 weeks.
- Prospect 2 has a lead score of 70, but it jumped from just 40 last week.
Which one should a sales rep act on ASAP?
Answer: Prospect 1 has a higher score, but prospect 2 is primed to buy.
Buying signals help go-to-market teams identify intent, pinpoint hot leads, and craft relevant messaging.
But seeing how those signals trend over time is even more useful for prioritizing prospects and running precision-level plays.
Not just to reach the right person with the right message, but to reach them at the right moment.
Ops leaders have told us how painful this is to do manually: aggregating data with enrichment table tools, combining multiple data tables, calculating percentages.
It’s not a speedy or scalable recipe. And signals decay faster than manual processes can keep up.
It requires a system of record specifically designed to continuously capture and enrich signals—and tie them to unified profiles—over time.
Common Room is making it effortless with the launch of signal trends.
Not a one-off enrichment of a single moment in time, but an always-on aggregation and analysis of the signals your team cares about and the people behind them.
Starting today, Common Room customers can:
- Transform any numeric field in Common Room into an easy-to-understand trend visualization for GTM teams.
- Turn trending signal data into filters and real-time alerts that make it easy to score and segment the hottest leads and stay up to date on their activity.
- Prioritize prospects who are heating up and reach out with relevance at precisely the right time.
With this launch, we’re making it easier than ever for RevOps to scale perfect pipegen timing across all of GTM. No manual data engineering necessary.
This feature is now in beta—please contact your CSM if you're interested in getting early access.
Visualize signal velocity
Signals are valuable. Signal context? Even more so.
It’s why we’ve introduced features like calculated fields—which allow you to spotlight signal-heavy accounts and stack rank prioritization based on volume—in the past.
Accounts sending out more buying signals—think free trial sign-ups, pricing page visits, LinkedIn comments, and GitHub stars—are naturally richer targets.
So are accounts seeing a rapid uptick in signal activity.
Identifying this information—let alone doing it across a wide variety of signals—is hard.
Taking action on it at the right time is harder.
And scaling it across every prospect and company is next to impossible.
Ops leaders get stuck aggregating data by hand. With spreadsheets that go stale, CRM reports that lag by days, and BI dashboards that require a data science degree to interpret.
Some tools give you raw data you struggle to operationalize across multiple tables. We don’t.
Instead, we’re baking signal trends at the contact and account level directly into the platform GTM teams use every day to rapidly go from signal to send.
Here are just a handful of use cases this feature opens up:
Momentum-based scoring- Complement signal-based lead and account scores with a visualization highlighting directional trends.
- See which scores are climbing, declining, or sitting still at a glance.
- Prioritize the prospects who are most engaged right now.
- Use signal trend fields as filters for automated alerts.
- Update GTM teams on spikes in intent activity instantly.
- Ensure high-intent prospects receive outreach immediately.
- Use signal trend fields as filters for automated segmentation.
- Leverage automated workflows to add contacts in specific segments to prebuilt outbound sequences.
- Scale just-in-time outbound on autopilot.
- Track signal growth alongside signal volume for target accounts.
- See which and how many contacts within an account are showing spikes in signal activity.
- Prioritize outbound based on accounts that are likely researching or interested in your solution.
- Auto-segment contacts whose digital engagement drops over a set time period.
- Automatically trigger a “save” sequence or remove contacts from active outreach.
- Save deals that can be saved. Stop chasing deals that can't.
Turn trends into wins
Any numerical field in Common Room—including custom fields that ingest data from SFDC and HubSpot—can now be turned into a signal trend field.
Simply select your field, set it to calculate trends, and determine your date range. You can choose whether you want visualizations to display value or percentage changes.
Common Room handles the rest. Daily updates, clear visualizations, and zero learning curve for your team.
No need to play data analyst or calculate percentages—the info GTM teams need is front, center, and ready to action.
With the ability to filter contacts and accounts using any signal trend field, RevOps gets even more surgical scoring and segmentation.
And with a helpful visualization for every prospect and company in their book of business, customer-facing teams get x-ray vision into buyer intent so that they can reach out when it matters most.
Even better, they can take action on this intelligence right where they’re viewing it. Contacts can be sequenced directly from Common Room with the press of a button.
Power precision outbound
The holy grail of GTM isn't collecting more data—it's using that data to break through the noise.
To reach the right person, with the right message, at the right time.
Signal trends empower every GTM team to do just that.
Sales gets sharper. Reps stop guessing and start engaging prospects when they're most receptive.
Marketing gets smarter. Campaigns get triggered by engagement momentum rather than arbitrary timing or fit.
And customer success gets proactive. Declining usage patterns become early warning systems rather than post-churn insights.
Perfect timing isn’t luck. It’s visibility plus actionability.
Common Room is solving for both.
This feature is now in beta—please contact your CSM if you're interested in getting early access.
Reach out at the right time, every time, with Common Room
Get in touch to see how Common Room’s GTM AI shows you who to target, when to engage, and how to convert.