Forter account research plan

Forter generates revenue through subscription fees for its fraud management and digital commerce solutions, leveraging AI and machine learning for real-time decision-making. It employs a product-led growth strategy focused on upsells and enterprise deals with premium service offerings.

Forter has raised a total of $525M, including a recent $32M Series C round, backed by prominent investors such as Adage Capital Management and Sequoia Capital Israel. This capital supports its mission to enhance fraud prevention technologies in digital commerce.

Forter offers a robust fraud management solution that leverages advanced AI to secure digital commerce transactions in real-time. The platform is designed for enterprise clients seeking to reduce fraudulent activities and streamline secure payment processes.

Forter competes with major fraud prevention providers including Riskified, Signifyd, Kount, ClearSale, and Sift, each offering distinct value propositions. Its competitive edge lies in its advanced AI capabilities and comprehensive identity graph that differentiate its offerings.

Forter is aggressively expanding its workforce with a focus on technology, customer success, and fraud analytics roles. With 50 open GTM positions and 48 open EPD roles in the U.S., the company is reinforcing its market leadership through strategic talent acquisition.

Forter reported Q3 2023 revenues of $776.4 million, marking a slight year-over-year increase despite a GAAP net loss and reduced adjusted EBITDA. The earnings call emphasized strategic investments in operational transformation while highlighting both financial strengths and challenges.