Gusto account research plan

Gusto generates revenue primarily through high-margin subscription fees for payroll and HR services along with additional commissions from insurance sales. The company employs a sales-led approach targeting SMBs with key upsell opportunities in enterprise deals and partnerships.

Gusto has raised a total of $746.1 million over 17 funding rounds, with the latest being a $55 million Series E extension round in May 2021. Key investors such as Partner Ventures and Friends & Family Capital have fueled the company’s expansion in the HR tech space.

Gusto offers a cloud-based payroll, HR, and benefits management platform tailored for small and medium-sized businesses. Its intuitive interface and robust integrations simplify complex administrative tasks, ensuring compliance and operational efficiency.

Gusto competes in a crowded market with key players like Rippling, QuickBooks Payroll, Paychex, Square Payroll, and ADP. The competitive landscape challenges Gusto to continuously innovate while emphasizing user-friendly interfaces and integrated HR solutions.

Gusto is actively expanding its workforce with a focus on technology, operations, and go-to-market roles. With 119 open GTM roles and 202 open EPD roles, the company is prioritizing scalability and innovation.

Gusto's recent earnings call details have not been publicly disclosed, limiting immediate financial insights. Stakeholders currently rely on broader quarterly reports and market performance data for financial analysis.