Zapier account research plan

Zapier generates revenue through subscription fees and upselling in a product-led, freemium model that drives user upgrades. It leverages enterprise deals, partnerships, and volume-based pricing to diversify its revenue streams.

Zapier has raised a total of $480M over multiple rounds, with a major Series A round in 2015 raising $6.1M. Key investors include Bessemer Venture Partners, Draper Fisher Jurvetson, and various angel investors, complemented by strategic contributions from its co-founders.

Zapier provides an automation platform that connects a wide range of apps to streamline workflows and reduce manual tasks. Its intuitive, code-free interface makes it accessible for both individual users and enterprise teams seeking efficient automation.

Zapier competes with automation platforms like Make (formerly Integromat) and IFTTT, as well as niche solutions such as Zoho Flow and Integrately. These competitors offer advanced features, flexible pricing, and simplicity that challenge Zapier's market dominance.

Zapier is actively hiring across Engineering, Product, Sales, and Marketing, with a notable emphasis on automation and AI roles. With over 20 open GTM positions and 100 in the EPD team, the company is focused on scaling its technical and customer-centric capabilities.

In its latest earnings call, Zapier reported a 35% increase in ARR to $310M, highlighting strong product enhancements and customer engagement. The discussion also addressed competitive pressures and market saturation risks that could impact future growth.