Go-to-market motion
Signal source
News + eventsSocialWebsite
Signal strength
When companies join forces (or get gobbled up), it means change one way or another. That goes double if one of those companies is a current customer of yours.
Integrating people, technologies, products, and more is a tall order. Maybe your product is just what the doctor ordered.
Get a grip on what the merger or acquisition means for the companies in question. Sometimes the result is a new logo slapped onto an existing product. Sometimes it’s a major overhaul of business operations.
Find a likely decision-maker and tweak your outbound accordingly.
Questions to inform outreachHere are some outbound templates to help you get the creative juices flowing:
Outbound template for customer merger or acquisitionHi [first name] 👋
Saw the news about the [merger/acquisition]! Wanted to see if there’s anything the team at [product name] can do to help.
Here to assist with anything you need, like [seat expansion/account consolidation].
If you need anything, just hit reply and let me know :)
[Your name]
Hi [first name],
Saw the news! We’ve helped companies like [names of current customers in the same industry] work through [mergers/acquisitions] to [benefit that product unlocks].
I’d be happy to walk you through how we can help [company name] [ROI statistic]:
[drop in quote or customer story]
Let me know your thoughts.
[Your name]
SocialOpen-source
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WebsiteProduct
SocialWebsite
SocialNews + events
SocialCommunity
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