Go-to-market motion
Signal source
News + eventsSocial
Signal strength
When a company is trimming its workforce, it usually indicates a focus on cost-cutting and efficiency.
That opens up the door to a conversation about how your product can help.
Dig into the reasons behind the reduction in headcount—as well as potential outcomes—to tailor your approach, whether that means exploring tech stack consolidation or ways to help remaining employees drive better results.
Remember to be tactful, both in messaging and timing. Layoffs are a delicate matter and teams may be under a lot of stress, especially in the short term.
Questions to inform outreachHere’s an outbound template to help you get the creative juices flowing:
Outbound template for surge in layoffsHi [first name],
Based on the news from [news outlet], it sounds like [challenge or goal from news event] is probably top of mind for [company name] right now.
We help companies like [names of current customers in the same industry] tackle this by using [unique features or functionalities associated with product]:
[drop in quote or customer story]
Any interest in exploring further?
[Your name]
Signal Guide
SocialOpen-source
Signal Guide
News + eventsSocial
Signal Guide
WebsiteProduct
Signal Guide
News + eventsWebsite
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