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Multiple workspaces created by single org

Why it matters

New account sign-ups show intent. New account sign-ups from multiple people at the same organization show something else.

If a single organization is creating multiple workspaces in your product, it’s an opportunity to consolidate accounts in exchange for an upsell or longer-term commitment.

What to do

It’s worth reaching out to the person footing the bill to explain how consolidating multiple workspaces under one account can save them money or unlock other benefits.

Depending on your unit economics, this may result in a slightly smaller monthly spend. But it’s an excellent chance to drive more value in the long run.

Questions to inform outreach
  • What departments are the users part of?
  • Are any of them in roles with budget authority?
  • Who do the users report to at their organization?
  • What actions are users taking in your product?
  • What plans are the accounts on?
  • What is the status of the different accounts’ relationship with your organization?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for multiple workspaces created by single org

Hi [first name],

I see that multiple team members have created workspaces in [product name].

Love that they’re getting value from it!

I put together some resources to show how consolidating these accounts can help you [benefit that consolidation would unlock] [attach materials to bottom of message].

Worth a chat?

[Your name]

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