Negative media coverage

Why it matters

Negative media can be a golden opportunity.

If a company has a problem that your product can solve, it pays to reach out when that problem is top of mind for them.

What to do

Figure out the best person to talk to and show why you’re a knight in shining armor.

Make sure your outreach is personalized, relevant, and tactful. When a person’s company is facing negative media coverage, odds are they’re dealing with some serious stress.

Questions to inform outreach

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for negative media coverage
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