Uncommon Visionaries: GTM Sessions
Addressing the Attribution Challenge
with Chris Arden, VP of Marketing at Ecosystems, and Jake Randall, COO of Common Room
In this Uncommon Visionaries video, hear from Chris Arden, VP of Marketing at Ecosystems, and Jake Randall, COO at Common Room, about the top challenges facing marketing leaders today and how community can help. They discuss:
- The challenge of attribution and intent in a cookieless world
- The evolution of value-based selling
- How meeting users where they are significantly boosts open and response rates (e.g., email vs. Slack)
- The concept of community-qualified leads
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