Compare Clay to Common Room
Get agentic, always-on signal capture and waterfall enrichment out of the box. Make every rep a top performer with AI-generated warm outbound and automated workflows for mundane work. No costly consultants. No complex setup. No unexpected consumption fees.
What's wrong with the status quo?
Enrichment takes a PhD
Comprehensive enrichment and identity unification requires a complex web of providers and tooling.
Tool bloat and Frankenstacks
Surfacing data to reps requires stitching together data across a sea of tools. More tools = more points of failure.
Reliance on consultants
Spinning up and maintaining plays for reps requires the expertise of an agency or a full-time hire.
Compare platformsTL;DR overview | Common Room→ Platform for end to end pipegen → Built for sales/SDR execution → OOTB enrichment & automation | Clay→ Middleware (enrich & data sync) → Built for GTM engineer (not reps) → BYO enrichment & automations | |
| Signals | |||
| Agentic signal capture | Included via RoomieAI Capture™ agent | Included via Claygent | |
| AI research agent | Included via RoomieAI Capture™ agent | Included via Claygent | |
| Job tracking, new hires, promotions | Included via out-of-the-box signal capture | Included via out-of-the-box signal capture | |
| Website visitor identification | Included via Common Room waterfall identification (up to 50% person-level match rate) | Only via 3rd-party integration | |
| Hiring trends (e.g., open roles) | Included via native signal capture from dataset 150M job listings or via RoomieAI Capture™ agent | Only via 3rd-party integration or Claygent | |
| News scraping (e.g., earnings call, product launches, strategic hires) | Included via native signal capture from 8M news listings (refreshed daily) or via RoomieAI Capture™ agent | Only via 3rd-party integration or Claygent | |
| Open source signals (e.g., GitHub activity) | Included via native signal capture | ❌ Not available natively | |
| Product signals | Included via native signal capture | ❌ Not available natively | |
| CRM and Marketing signals | Included via native platform integration. Bi-directional sync. | Included via integration. | |
| Enrichment / Identity Resolution | |||
| Waterfall enrichment | Included—Works out of the box (fixed annual pricing) | Included—Build your own (credits-based pricing) | |
| Prospecting | Included—dataset of 200M B2B contacts with prospecting from signals like follower count, hiring trends, etc. | Included (build your own) | |
| Lead & account scoring | Included-easy to use UI and config with flexible scoring from any signal or attribute | Included—build and configure your own | |
| Unify custom objects (e.g., product data, payments, opportunities) | Flexible data model unifies custom objects to contacts and organizations to run plays like closed/lost from an opportunity object | Possible to include in a Clay table (360 view for GTM end users lives in CRM or BI tool) | |
| Actions & Automation | |||
| Automated outbound | Included—automate workflows for alerts, prospecting, sequencing, scoring, etc. | Included | |
| UI for GTM users | Included—reps can run plays from a single command center | ❌ No interface for reps other than a Clay table (not intended for rep use) | |
| AI-generated outbound | Included via RoomieAI Activate™ agent—use any signal or attribute as a prompt input | Included via Clay AI message writer | |
| Real-time alerts | Included—send Slack or email alerts the moment a buying signal is tracked | Included—build via Clay workflow + Slack integration | |
| Sales engagement integrations | Native integrations for widely-used SEPs | Native integrations for widely-used SEPs | |
| ROI play reporting | Included | ❌ Not available natively | |
| Pricing | |||
| Pricing model | Fixed annual pricing (no hidden fees or surprises) | Credit consumption based | |
Hear it from our customers
30% more meetings per rep
“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier."
Erica Anderson
CRO
31% more meetings in 3 mos
"Reaching the right stakeholders is critical to building a repeatable sales motion and increasing ACVs. Our teams had to jump back and forth between multiple tools to do that, and we were still missing key insights. With Common Room, we can identify the right stakeholders faster."
Nalin Vahil
VP of Sales and Customer Success
50% of meetings booked
"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."
Tim Hughes
VP of Sales
FAQs
Who is the core user of the product?
For Clay, the core user is a "GTM engineer" or a consultant setting up enrichments and automations that are passed to reps and surfaced on a different platform.
Common Room has two types of users: 1) admins who are usually RevOps or sales leaders building for their team, and 2) end users who are reps (SDRs, AEs, CSMs) running plays built by the admins. Common Room surfaces outbound plays for reps to jump into the platform, prioritize their day, execute, and repeat. Rather than jumping from tab to tab to get the context needed to personalize outbound, they get a unified view of their prospects served and refreshed daily. From there, they can have our AI agent find more buying signals, draft outbound messages, and send prospects to sequence—all from one single pane of glass.
Can I replace Clay with Common Room?
Depends on the use case. If you're just using Clay for enrichment and Common Room's waterfall enrichment matches or exceeds Clay enrichment, then it could be used as a replacement.
For teams using Clay for bespoke enrichment and automation (e.g., find images from Yelp reviews, return them into a Clay table, and inject them into a personalized outbound message), it's not always the case that Common Room can replace Clay.
Do the products complement one another?
Common Room and Clay can be used hand in hand.
When that's the case, teams using Clay for bespoke enrichment will use Common Room to capture buying signals only available in Common Room, enrich with Clay, and then pass back to Common Room to allow reps to run plays.
It should also be noted that Common Room provides waterfall enrichment out of the box.