Compare Unify to Common Room
Unify, don’t uni-try. Capture every buying signal that matters, not just what’s already available. See the real people behind signals with industry-leading identity resolution and enrichment, not basic prospect hunting. And take action on your data how you want, not how you’re told.
What's wrong with the status quo?
Limited signal visibility
Unify lacks many of the second-party buying signals brands need: open-source activity, community engagements, support forum interactions.
Identity guessing games
Unify can’t identify and merge identities across multiple sources based on unique markers. It offers the same enrichment offered by most basic providers.
Rigid scoring framework
Unify’s scoring model lacks the flexibility to score prospects and accounts based on whatever fit and behavioral criteria matter most to your motion.
Compare platformsTL;DR overview | Common Room→ Comprehensive signals → Cutting-edge identity and enrichment → Fully customizable scoring | Unify→ Limited signals → Basic enrichment → Inflexible scoring | |
| SIGNALS | |||
| Agentic signal capture | Included via RoomieAI Capture Agent | ❌ Not available | |
| AI research agent | Included via RoomieAI Capture agent & RoomieAI Spark | Included - available for tasks, company, and person-level | |
| Job tracking, new hires | Included via out-of-the-box signal capture | Included | |
| Website visitor identification | Included via Common Room identity resolution (up to 50% person-level match rate) | ⚠️ Included - but limited identity resolution capabilities | |
| Hiring trends (e.g., open roles) | Included via native signal capture from dataset of 150M+ job listings or via RoomieAI capture agent | ⚠️ Included - but limited to specific Observations of given companies | |
| News scraping (e.g., earnings call, product launches, strategic hire) | Included via native signal capture from 8M+ news listings (daily refreshes) or via RoomieAI Capture agent | Included - via Observations | |
| Open-source signals (e.g., GitHub activity) | Included via native signal capture | ⚠️ Limited - no GitHub rep tracking | |
| Social signals | Included via native signal capture | ⚠️ Limited | |
| Community signals | Included via native signal capture | ❌ Not available | |
| Product signals | Included via native signal capture | ❌ Not available | |
| CRM and Marketing signals | Included with native, real-time bidirectional, platform sync | Included | |
| ENRICHMENT/IDENTITY RESOLUTION | |||
| Identity resolution | Included at person and account level via Person360 | ⚠️ Limited - can’t identify and merge identities across multiple sources based on unique markers. Relies on enrichment offered by other providers | |
| Freemail deanonymization | Included (via Person360) | ❌ Not available | |
| Waterfall enrichment | Included - Out of the box with dozens of providers | Included | |
| Automated prospecting | Included - dataset of 200M B2B contacts plus prospect from signals such as follower count, hiring trends, etc. | Included with automation that relies on trigger-based workflows called “plays.” | |
| Lead & account scoring | Included - configurable, transparent scoring from any signal at the person, account, and org level | Limited - no custom scoring models | |
| Unify custom objects (e.g., product data, payments, opportunities) | Flexible data model unifies custom objects to contacts and organizations (e.g. run a closed-lost play from an opportunity object.) | ⚠️ Limited to writing custom fields in Salesforce | |
| ACTIONS & AUTOMATION | |||
| Automated outbound | Included - automated workflows for alerts, prospecting, sequencing, scoring, etc. | Included - Unify Plays are trigger-based workflows | |
| UI for GTM users | Included - users can run plays from a single sales command center | Included | |
| AI-generated outbound | Included via RoomieAI Activate agent - use any signal or attribute as a prompt input | Included | |
| Real-time alerts | Included - send Slack or email alerts the moment a buying signal is tracked via RoomieAI Spark | Included | |
| Sales engagement integrations | Native integration for widely used SEPs | ⚠️ Limited - Unify offers their own SEP with no direct connection to Outreach, Salesloft, etc. Forces users to work within Unify and not where they are currently working. | |
| ROI play reporting | Included | ❌ Not available | |
| PRICING | |||
| Pricing model | Fixed pricing, no surprises | Fixed pricing with limited flexibility to expand credit usage and expensive add-ons for seats and mailboxes | |
Hear it from our customers
30% more meetings per rep
“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier."
Erica Anderson
CRO
74% more pipeline in 1 quarter
“Once our reps got their hands on Common Room, the response was unanimous: ‘Buy it, please.’ We sourced pipeline right away running plays from product usage, web visits, GitHub activity—you name it.”
Jason Klumpp
Director of Sales Development
40% more meetings in 1 month
“Common Room isn’t another tool in our BDRs’ toolbox—it is the toolbox.”
Joe Broome
Global ABM Manager
FAQs
What are the key differences between Unify and Common Room?
The key differences between Unify and Common Room come down to signal breadth, identity depth, and platform customizability.
Common Room is the industry leader in comprehensive, always-on signal capture across first-, second-, and third-party data sources. That includes product usage, website visits, CRMs, data warehouses, call recordings, social engagements, open-source activity, community interactions, job changes, job listings, news events, and more.
Unify is continuing to add new signal capabilities to its platform but still lags behind, particularly when it comes to the open-source and community signals companies selling to technical audiences rely on.
In terms of identity, Common Room provides users with complete person- and account-level visibility via industry-leading identity resolution and AI waterfall enrichment. Our Person360TM technology automatically identifies, merges, and deduplicates profiles using unique identifiers and auto-blocks bad data to ensure the highest rates of accuracy.
Unify provides basic waterfall enrichment standard for most enrichment providers.
Finally, Common Room is is designed to mold to your unique go-to-market motion via fully customizable scoring and a wide range of integrations with your existing tech stack.
Unify has a fixed scoring framework and a lack of native integrations.
Can the Common Room replace Unify?
Yes. Many Common Room customers are former Unify users who made the switch because of our superior signal capture, unparalleled enrichment, and platform flexibility.
Does Common Room offer a managed SEP-like product?
No. Common Room doesn’t offer its own sales execution platform. Instead, we have natively built and fully managed integrations with popular SEPs like Outreach, Smartlead, Salesloft, Gong Engage, Apollo, and more.
Our mature integration strategy allows organizations of all sizes to ensure that revenue team members are able to work where they want to, and not force engagement tool adoption.
These integrations allow you to send or sequence from any SEP you like directly from Common Room with a click—no webhooks or hacky workarounds necessary.