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Blog title card with title: "Turn new jobs into new logos with job-change tracking"
Apr 25th, 2024

Turn new jobs into new logos with job-change tracking

Fact: 30% of the workforce changes jobs every 12 months.

That means nearly a third of your product champions, power users, admins, happy end users, open opportunities, and closed-lost opportunities will leave for other companies that may not use your product or service over the next year.

That also means that future champions, power users, admins, and happy end users will join forces with your current customer base–and they’ll need help getting value out of your product.

Your opportunity? Revenue and retention.

When former customers move to a new company, they’re 3x more likely to become a customer than cold prospects. And when users leave, winning over their replacements can extend the relationship and prevent churn.

But you can’t do any of that without first knowing who’s on the move, where they went, and how to reach them.

Enter job-change signals from Common Room.

With Common Room’s out-of-the-box job-change tracking, you can easily monitor and contact every person who switches jobs:

  • Find any contact who recently changed jobs, regardless of company
  • Find past customer champions who recently joined new companies
  • Find contacts who changed jobs into an account you’re prospecting
  • Find future power users and admins who recently joined existing accounts
  • Find past product users who have joined new organizations

Track champions, power users, and advocates who recently changed jobs

New executives spend the majority of their tooling budget within the first three months of starting a new job.

Makes sense. When starting a new position, you need quick wins, and quick wins come from tools you know how to command.

That means job movers make good revenue movers if you act fast.

Good news: Job-change tracking is now generally available across all Common Room plans.

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That means every team can track champions, power users, advocates, and opportunities who recently changed jobs, making it easy to:

  • Prioritize leads: Land quick wins when advocates join another ICP-fit company.
  • Unblock revenue: Multithread stuck accounts that advocates have joined.
  • Reduce churn: Keep ahead of churn risk when champions leave and future admins join.
  • Act fast: Send real-time alerts to go-to-market teams when VIPs make moves.
  • Revive pipeline: Re-engage closed-lost opportunities who left for new companies.
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Unlike job-change tracking point solutions, Common Room gives customers the ability to combine job-change signals with hundreds of other signals generated and captured by our platform.

Why? Context.

In most cases, knowing that someone changed jobs isn’t enough context to identify fit, prioritize accounts, time outreach, or tailor messaging.

Did job movers have success with your product in the past?

Did they land at companies who fit your ideal customer profile?

Do you already have an open opportunity with their new company?

Are those companies in-market?

Do they have a problem you can solve?

The list goes on, but the fact remains: Job-change signals are just one of the many signals needed to run GTM intelligently.

Image of modern customer journey

That’s why Common Room collects hundreds of other signals, like product usage, tech stack changes, CRM activity, website behavior, Linkedin engagement, Slack reactions, company news, revenue, and more, then ties those signals to real people using Person360™, our AI-powered identity resolution and enrichment engine.

The result?

Now you can explore the entire history a previous champion and their new employer had with your company and product before that champion changed jobs.

All the context you need to identify fit, prioritize accounts, time your delivery, and tailor your message.

Image of Person360 profile

Create job-change lists for reps to burn down daily

Create custom segments or burndown lists that replenish automatically when new contacts change jobs by using job-change signals (and every other signal in Common Room) as filters.

Use segments to surface high-signal, high-fit contacts so reps can prioritize the prospects most likely to convert.

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For example, want to help AEs drill down into their own book of business so they can find stalled opportunities with champions who recently changed roles?

Create a segment with filters that include job changes in the last six months, not a previous customer, made it to stage 2-3 in the deal cycle, and now works at a company with 200-500 employees.

Want to find former customers with new jobs in the past three months?

Create a segment with filters that include job changes in the last three months from people who worked at a previous organization that was a customer.

Or maybe you want to find previous power users who have moved to new jobs in the last 12 months?

Create a segment with filters that include job changes in the last 12 months from people with active product engagement for more than 35 days based on product usage data.

All of this (and a whole lot more) is possible with Common Room.

💡 Bonus: You can customize columns (pictured below) to display the most important information at a glance, such as a contact’s current organization, last organization, last title, job-change date, and current tags (ICP, power user, economic buyer, and so on).
Image of burndown list

This makes it easy for SDRs and AEs to work through each contact in the segment one by one, adding contacts to outbound email sequences in a single click, without ever context switching.

Automate GTM plays and workflows

What good is job-change tracking if you can’t turn that intelligence into an effective GTM play?

Not very.

By combining job-change tracking filters with the dozens of other out-of-the-box signals Common Room generates and captures, you can build automated GTM plays and workflows lightning-fast.

"Reaching the right stakeholders is critical to building a repeatable sales motion and increasing ACVs. Our teams had to jump back and forth between multiple tools to do that, and we were still missing key insights. With Common Room, we can identify the right stakeholders faster."

  • Nalin Vahil

    Nalin Vahil

    VP of Sales and Customer Success

    Zapier logo

With Common Room’s built-in automation, you can put three time-consuming activities on autopilot:

1. Segmentation

Use tags to categorize contacts when they meet certain criteria set by you.

For example, you can assign a contact the “Power user” tag if they actively used your product for more than 35 days.

But you can also use those tags to populate your segments.

Want to make sure all power users who change jobs make it into your “power users with job changes in the last six months” segment?

Build a custom workflow in minutes that tags contacts, then use that tag as a filter in your segment.

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2. Outreach

Using Common Room’s direct integrations with Outreach, Apollo, and Salesloft, you can automate welcome email sequences when a champion joins a new company.

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3. Alerts

Set up Slack or email alerts when a VIP (champion, power user, customer—whatever you want) changes jobs so SDRs or AEs never let a high-priority lead fall through the cracks.

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💡 Bonus: Tired of manually updating CRM records when contacts change jobs? Same. So we automatically update your CRM contact details for you.

Your next best customer already knows you

Stack job-change signals with hundreds of other out-of-the-box signals in Common Room and arm your GTM team with the customer intelligence it needs to prioritize quick wins, reach out at the right time, and personalize messaging.

More signals. More context. More wins.

That’s intelligent GTM.

Turn job changers into a revenue game changer

Get started for free or get in touch to see how Common Room can help you turn job-change signals into pipeline and revenue.