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Expansion into new region

  • Go-to-market motion

    Sales-led
    Dark-funnel

  • Signal source

    SocialCustomWebsiteNews + events

  • Signal strength

    Low Intent

Plug this prompt into RoomieAI to auto-generate a warm outbound message tailored to a company expanding into a new region.

It's perfect for when target accounts make moves in a new market.

The prompt below features a custom calculated field. Learn how to create your own calculated fields here.

Prompt (copy and paste)

Compose a concise, targeted email triggered by {{ OrganizationExpansion to EMEA }} for a company's expansion into a specific region. The email should reference the expansion, highlight relevant local compliance needs, and introduce our product as a supportive solution.

Follow this structure:

  • Expansion mention: Open by acknowledging the recent news about the company's expansion into a new region, mentioning the location and growth potential.
  • Regional compliance insight: Note the number of open roles listed in that region and reference any important regional policies the company will need to comply with.
  • Solution and benefit: Briefly explain how our product can help them achieve compliance faster and more affordably, offering a direct benefit related to the expansion.
  • Friendly offer to assist: Close with a light, optional offer to connect and discuss further, keeping the tone easygoing.
  • Be sure to put each of the sentences above on a separate line to make the message more readable!

Variables to include:

  • {{ OrganizationExpansion to EMEA }}: Source or mention of the expansion, if applicable.
  • Location: The region or city where the new office is being opened.
  • {{ OrganizationOpen roles in UK }}: Number of open positions in the new location. If this variable is null, just use a synonym for "many."
  • Regional policy: Relevant policy or requirement for the region.

Variables to include from "About your business" section below:

  • Time and cost per employee: Time and cost implications of compliance for each new hire.
  • Benefit: Specific benefit our product provides in relation to compliance or onboarding.

Tone and style instructions:

  • Keep the tone friendly, informative, and supportive.
  • Begin immediately with the content, avoiding greetings and sign-offs.
  • Keep the email under 100 words, using line breaks for clarity.
  • Avoid phrases like “I saw” or “I noticed” in favor of direct references to the expansion news.
  • The email should feel timely and relevant, positioning our product as a valuable tool for managing the expansion process smoothly and cost-effectively.

If you haven't already, capture this signal with out-of-the-box news event and job listing tracking powered by Common Room.

Outbound template

Using the prompt above, RoomieAI will generate a warm outbound message with the following structure:

Subject: [location]

Heard from [expansion mention in the news] that you’ll be expanding offices into [location] due to the growth potential in the region.

I checked, and it looks like you have {{ # of Open Roles }} in [location].

I’m sure you’re aware that [location] requires [regional policy].

Traditionally, to comply with [regional policy], it requires [time and cost per employee]. Our software helps fast-track to [benefit].

Here to help if you want to go that route :)

Example message

Here's what RoomieAI created using Common Room's signal data:

RoomieAI message

Exciting news about your expansion into the United Kingdom! This region offers tremendous growth potential.

With 9 open roles in the UK, it's crucial to navigate the local compliance landscape, including the UK's employment regulations.

Common Room can shortcut your compliance process, reducing time and cost per employee by an average of 75%.

If you'd like to explore how we can support your growth, feel free to reach out. We're here to help!

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