Product Update
Common Room is a GTM and sales pipeline platform focused on unifying intent and buying signals, enriching contacts and accounts with AI-powered context, and activating precise pipeline plays. Learn more.
Community activity remains supported as one of many possible sources of intent within the broader set of GTM signals. Some resources below reflect earlier community-led examples and may be outdated.
How to: Conversations about community metrics with your CxO
When it comes to demonstrating the impact of your community and your work to build, engage, activate, and support it, it helps to speak the language of your stakeholders and leadership. This free guide helps you quantify and communicate your community’s impact on the business at the leadership level—including metrics, stats, and terminology that will resonate with your Director, VP, and CxO, so you can continue to earn investment in your community and the people, programs, and platforms and tools you need to support and grow it.
When you're approaching your Director, VP, or buying decision maker, take these 4 key takeaways to the table:
- The way software is purchased has changed.
- Community contributes to new business.
- Community accelerates the business.
- Adjacent business metrics are better in organizations with strong communities.
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