Integration page activity

Why it matters

Integration page visits aren’t quite as high-intent as pricing page clicks, but they’re a sign of serious evaluation.

If someone’s looking at which tools you integrate with, odds are they’re checking to make sure their tech stack will play nice with your product.

Put a stop to the guessing game and offer a helping hand.

Make it clear that your product pairs nicely with their existing tech—preferably by sharing a real-world example.

Questions to inform outreach

Who is the person visiting the page?
Who does the person report to at their organization?
Is the person in a role with budget authority?
What other pages is the person interacting with on your website or in your product?
Has the person interacted with your organization outside of your website or product?
What materials can you share to assist with research and decision-making?

Playbook

Deanonymize website visitors to fuel revenue plays.

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for integration page activity

Hi [first name],

Saw you're in [department name] at [company name].

We help [names of current customers in the same industry] unlock the full value of [product name] using [integrations].

One example is [drop use case or customer story].

Let me know if it would be helpful to chat through anything.

[Your name]