Keyword search

Why it matters

If someone is actively searching terms related to your product, competitors, or category, it’s a good sign that they may be in-market.

Now’s your chance to follow up on digital hand-raisers and separate browsers from buyers.

What to do

Keyword searches don’t guarantee that someone is ready to buy—or that you want to sell to them. Start by combining keyword search activity with other buying signals and firmographic fit criteria to prioritize the best accounts and spotlight the best stakeholders.

Next research the account to plan your approach. You should build a business case before reaching out. Using a keyword search as your only reason for getting in touch can come off as creepy.

Questions to inform outreach

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for keyword search

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