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Multiplayer product activity

Why it matters

Similar to product link shares, product activity from multiple people at an account is a sign of shared value.

Account expansion could be on the menu.

What to do

Economic buyers are your best bet, even if they’re not the ones sending out the product usage signals.

Craft messaging for the relevant budget holder that references the activity you’re seeing, as well as how a plan upgrade can help smooth over any speed bumps.

Questions to inform outreach
  • What departments are the users part of?
  • Are any of them in roles with budget authority?
  • Who do the users report to at their organization?
  • What actions are users taking in your product?
  • What plan is the account on?
  • What is the status of the account’s relationship with your organization?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for multiplayer product activity

Hi [first name],

Looks like your team is getting a lot of work done together in [product name].

Love that they’re getting value from it!

I put together some resources to show how your team can collaborate even faster and easier [attach materials to bottom of message].

This would help the team [benefit plan upgrade would unlock or risks it would prevent].

Any interest in exploring further?

[Your name]

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