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Surge in layoffs

Why it matters

When a company is trimming its workforce, it usually indicates a focus on cost-cutting and efficiency.

That opens up the door to a conversation about how your product can help.

What to do

Dig into the reasons behind the reduction in headcount—as well as potential outcomes—to tailor your approach, whether that means exploring tech stack consolidation or ways to help remaining employees drive better results.

Remember to be tactful, both in messaging and timing. Layoffs are a delicate matter and teams may be under a lot of stress, especially in the short term.

Questions to inform outreach
  • Is the organization a good fit for your product?
  • What departments were the former employees part of?
  • Who do people in those departments report to?
  • How is the organization’s tech stack configured?
  • Has the organization shared any information about challenges or goals?
  • What information can you share to show the value of your product?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for surge in layoffs

Hi [first name],

Based on the news from [news outlet], it sounds like [challenge or goal from news event] is probably top of mind for [company name] right now.

We help companies like [names of current customers in the same industry] tackle this by using [unique features or functionalities associated with product]:

[drop in quote or customer story]

Any interest in exploring further?

[Your name]

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