From setting community goals to top features and best practices, here is everything you need to know about Discord community management.
Since its public release in 2015, Discord has gained a reputation as a platform where interactive, dynamic communities can come together to talk about their passions. The messaging service is known for its multifaceted approach to collaboration which encompasses text, voice, and video communication.
You may have noticed that an increasing number of forward-thinking companies are adopting Discord as part of their community growth strategy. If community is about meeting people where they are, Discord community management is an effective way to build relationships with prospects, customers, creators, and industry influencers who are already using the platform. This is often true for businesses operating in spaces like software, web3, gaming, media, and entertainment.
To assist you in navigating the ins and outs of Discord community management, we’ve put together this guide to help you answer questions such as:
To chat and exchange tips with 1500+ community and DevRel leaders on how they manage, deepen engagement, and grow their communities on Discord (and other platforms), join us in the Uncommon Community.
Discord is an online messaging service that allows users to communicate via text, voice, and video. Messages, which can also contain rich media and file attachments, may be sent directly from one user to another or in community spaces known as servers. Servers are also further broken down into channels which are each dedicated to hosting a conversation on a specific topic.
With over 150 million monthly active users—up from 56 million in 2019—Discord has become an integral part of many organizations’ community management and engagement efforts. To help you decide if Discord is right for your community and business, let’s examine some pros and cons of the platform.
Strengths of community building on Discord include:
Potential weaknesses of community building on Discord include:
Discord offers businesses a range of community management features in addition to the ability to communicate with members in real time. Here are some of the essential community management features you should be aware of when getting started with Discord:
To make the most of these features and ensure the long-term success of your Discord community management efforts, there are some best practices that you can adopt. Here are a few top tips to follow from day one:
Head over here for more details about Discord’s community management features and best practices for using the platform.
If you are still in the process of selecting or expanding your community channels, you may be wondering how Discord differs from other popular communication channels.
Discord and Slack are often brought up in the same conversation—they are both instant messaging tools that have seen adoption from B2B community teams. However, each app takes a slightly different approach to member conversations. Slack focuses on text-based chatting paired with the ability to organize conversations into threads. Discord, on the other hand, places an equal emphasis on multimedia conversations, whether through text, audio, or video.
Businesses often choose Slack for community management if they:
Businesses will choose Discord for community management if they:
Discourse, an open source discussion platform, is sometimes considered as an additional community channel. Because Discourse serves as a forum that hosts a library of discoverable and searchable content, it’s better thought of as a supplement to Slack or Discord rather than an alternative. Once you have a large, mature community, Discourse can be a valuable place to host a library of top discussion posts and other member-created content.
Check out this article for further guidance on choosing Slack, Discord, and/or Discourse as a community channel.
If you already have an established community on Slack but have come to the realization that your members would get more value from Discord and the experience it provides, fear not. We have a migration guide that can help you through the move.
Here are the key phases of migrating a community from Slack to Discord and what you should aim to accomplish during each:
Dive into this detailed checklist for more information on planning and executing a community migration from Slack to Discord.
Setting measurable goals and choosing the right metrics are crucial for finding success when managing communities—and it’s no different is Discord is your community communication platform of choice. Selecting and measuring key performance indicators can help hone in on the aspects of your community strategy that are successful vs. the areas where there is room for improvement.
With the right data, you can quickly spot opportunities for growth and engagement while better understanding the needs and desires of your members. For instance, let’s say a B2B community leader has been seeding their Discord server for the better part of six months and achieved their initial goal for total number of members. At that point on their community maturity journey they might feel ready to evolve their KPIs to focus on engagement metrics, such as how frequently members interact with one another number of product champions.
Here are the core categories of community health metrics we recommend tracking for Discord and across your community channels, along with a few examples of each:
If you choose to use an intelligent community growth platform, you will even be able to prove the correlation between community growth and community-led growth, which is the process of leveraging community to impact business outcomes, such as driving product usage, boosting retention, and or increasing support deflection.
For example, Temporal uses Common Room to drive business growth by automatically alerting the sales team when someone joins their community from a new organization or when a key member takes a specific action, like posting on Discord. This helps reps prioritize who they spend time with while enriching conversations with relevant insights.
Read this article for more tips on how to amplify and measure the success of your Discord community management efforts with a tool like Common Room.
An intelligent community growth platform like Common Room is the best way to build and engage with a Discord community that ultimately drives bottom-line impact. Common Room helps community leaders, developers advocates, and go-to-market leaders unlock valuable insights and take action to accelerate growth.
Common Room integrates with the top messaging platforms, including Discord, to give you a better understanding of who your members are, surface the most important discussions, and gauge the sentiment of conversations. Use these insights to cultivate and scale a healthy and engaged community, while also providing invaluable information to decision-makers from nearly every department throughout your organization.