Compare 11x to Common Room
Trade low-converting, AI spam cannons for AI-agents that generate outbound messages informed by hundreds of actionable buying signals.
What's wrong with the status quo?
Garbage in = garbage out
Personalization is based the same public data that every competitor has access to resulting in lackluster outbound.
Spray-and-pray spam cannons
Volume is the strategy—thousands of low-context messages that torch domain reputation and get your logo flagged as junk.
Signal light, vision dim
With only signals from a couple of public sources, 11x leaves product usage, job changes, web visits, out of the equation.
Compare platformsTL;DR overview | Common Room→ AI informed by signals → Agent account research → Command center for reps | 11x→ Limited signal data → Lightweight personalization → Volume-based approach | |
| Signals | |||
| Agentic signal capture | Included via RoomieAI Capture™ agent | Light: Public search data | |
| AI research agent | Included via RoomieAI Capture™ agent | ❌ Not available | |
| Website visitor identification | Included via Common Room waterfall identification (up to 50% person-level match rate) | Via bring-your-own integration (not included) | |
| Product signals | Included via native signal capture | ❌ Not available | |
| Job tracking, new hires, promotions | Included via out-of-the-box signal capture | ❌ Not available | |
| Hiring trends (e.g., open roles) | Included via native signal capture from dataset 150M job listings or via RoomieAI Capture™ agent | ❌ Not available | |
| News scraping (e.g., earnings call, product launches, strategic hires) | Included via native signal capture from 8M news listings (refreshed daily) or via RoomieAI Capture™ agent | ❌ Not available | |
| 3rd party bidstream data (e.g. keywords) | Included via social channel integrations & Bombora partnership | Included | |
| Open source signals (e.g., GitHub activity) | Included via native signal capture | ❌ Not available | |
| CRM and Marketing signals | Included via native platform integration (real-time, bi-directional sync) | Included | |
| Enrichment / Identity Resolution | |||
| Waterfall enrichment | Included out of the box (dozens of providers) | ❌ Not available | |
| Automated prospecting | Included—Dataset of 200M B2B contacts plus prospect from signals like follower count, hiring trends, etc. | Included | |
| Signal-based lead & account scoring | Included with configurable, transparent scoring from any signal at both the account and person level | ❌ Not available | |
| Unify custom objects (e.g., product data, payments, opportunities) | Flexible data model unifies custom objects to contacts and organizations to run plays like closed/lost from an opportunity object | ❌ Not available | |
| Actions & Automation | |||
| AI-generated outbound | Included via RoomieAI Activate™ agent—use any signal or attribute as a prompt input | Included | |
| Outbound sequencing | Included via SEP integrations for Outreach, Salesloft, and more | Included as a service (no integration required) | |
| Email warming as a service | ❌ Not included | Included | |
| Outbound automation | Included—automate workflows for alerts, prospecting, sequencing, scoring, etc. | Included | |
| UI for GTM users | Included—reps can run plays from a single command center | Included | |
| Real-time alerts | Included—send Slack or email alerts the moment a buying signal is tracked | Included—light on signals | |
| ROI play reporting | Included | Included | |
| Pricing | |||
| Pricing model | Fixed annual pricing—no hidden fees or surprises | Non-transparent pricing that's hidden behind a demo form | |
What's the secret sauce?
Better inputs = better outputs
An AI SDR that’s signal informed
RoomieAI™ Activate agent is informed by higher intent buying signals like web visits, product usage, dark social, OSS commits, hiring trends, and much more. The result? Harder hitting message generation that converts.
RoomieAI™ writes what resonates
Have RoomieAI hunt for bespoke account intel and craft trigger-based outreach—not boilerplate—so reps send fewer outbound messages and book more meetings.
Workbench built for rep productivity
Turn every rep into a top performer with prioritized lists, Slack alerts, and bulk push-to-sequence actions—all from one single pane of glass. No extra tools. No CSV gymnastics.
Agentic account research and prospecting
Capture any signal imaginable and cut account research from 60 minutes to 60 seconds with RoomieAI™ Capture—our agent for signal capture and context gathering.
Hear it from our customers
30% more meetings per rep
“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier."
Erica Anderson
CRO
31% more meetings in 3 mos
"Reaching the right stakeholders is critical to building a repeatable sales motion and increasing ACVs. Our teams had to jump back and forth between multiple tools to do that, and we were still missing key insights. With Common Room, we can identify the right stakeholders faster."
Nalin Vahil
VP of Sales and Customer Success
50% of meetings booked
"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."
Tim Hughes
VP of Sales
FAQs
Does 11x capture buying signals?
Not really. And definitely not at the same breadth of signal capture that Common Room offers. 11x signals are essentially scraping publicly available data (i.e., not 1st- or 2nd-party) from LinkedIn or a search as an input to message generation.
11x also has integrations with website visitor tracking and CRMs to pull in that signal to inform message generation.
Does Common Room offer a managed SEP-like product?
No. This is one of the major differences between an AI SDR and Common Room. We do not offer a managed sequencer product—e.g., email warming, outbound message sequencing—as a feature.
Instead, we integrate with the more feature-rich sales engagement platforms like Outreach, Salesloft, Gong Engage, Apollo, and others to support outbound automation.