Compare Demandbase to Common Room
Stop passing sales accounts they can't convert. Make intent actionable with person-level signals, transparent scoring, and AI-generated plays to run 1:1 outbound at scale.
What's wrong with the status quo?
Account-only intent
Demandbase shows what accounts have intent, but the person and score behind the intent is a mystery.
Low intent signals
Buying signals are too vague to action—think someone from a target account read a loosely relevant article.
Black box scoring
Reps don’t have the context needed to reach out with relevance because scoring in Demandbase is a black box.
Compare platformsTL;DR overview | Common Room→ Agentic signal capture → More person-level signals → Transparent scoring | Demandbase→ Account-level signals (low intent) → Built for demand gen (not reps) → Non-transparent pricing | |
| Signals | |||
| Agentic signal capture | Included via RoomieAI Capture™ agent | ❌ Not available | |
| AI research agent | Included via RoomieAI Capture™ agent | ❌ Not available | |
| Job tracking, new hires, promotions | Included via out-of-the-box signal capture | ❌ Not available | |
| Website visitor identification | Included via Common Room waterfall identification (up to 50% person-level match rate) | Included | |
| Hiring trends (e.g., open roles) | Included via native signal capture from dataset 150M job listings or via RoomieAI Capture™ agent | Included | |
| News scraping (e.g., earnings call, product launches, strategic hires) | Included via native signal capture from 8M news listings (refreshed daily) or via RoomieAI Capture™ agent | Included | |
| Open source signals (e.g., GitHub activity) | Included via native signal capture | ❌ Not available | |
| Product signals | Included via native signal capture | ❌ Not available | |
| CRM and Marketing signals | Included via native platform integration (real-time, bi-directional sync) | Included | |
| Enrichment / Identity Resolution | |||
| Waterfall enrichment | Included out of the box (dozens of providers) | Limited—single source of enrichment (not waterfall) | |
| Automated prospecting | Included—Dataset of 200M B2B contacts plus prospect from signals like follower count, hiring trends, etc. | Included | |
| Lead & account scoring | Included with configurable, transparent scoring from any signal at both the account and person level | Included (account-level only) | |
| Unify custom objects (e.g., product data, payments, opportunities) | Flexible data model unifies custom objects to contacts and organizations to run plays like closed/lost from an opportunity object | ❌ Not available | |
| Actions & Automation | |||
| Advertising (DSP) | Limited through CSV import / export, Zapier, or Webhook | Included with native integrations to ad platforms | |
| Automated outbound | Included—automate workflows for alerts, prospecting, sequencing, scoring, etc. | Included | |
| UI for GTM users | Included—reps can run plays from a single command center | Included but limited, non-intuitive UX, account-centric | |
| AI-generated outbound | Included via RoomieAI Activate™ agent—use any signal or attribute as a prompt input | ❌ Not available | |
| Real-time alerts | Included—send Slack or email alerts the moment a buying signal is tracked | Included | |
| Sales engagement integrations | Native integrations for widely-used SEPs | Included | |
| ROI play reporting | Included | Included | |
| Pricing | |||
| Pricing model | Fixed annual pricing—no hidden fees or surprises | Non-transparent pricing that's hidden behind a demo form | |
Hear it from our customers
30% more meetings per rep
“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier."
Erica Anderson
CRO
31% more meetings in 3 mos
"Reaching the right stakeholders is critical to building a repeatable sales motion and increasing ACVs. Our teams had to jump back and forth between multiple tools to do that, and we were still missing key insights. With Common Room, we can identify the right stakeholders faster."
Nalin Vahil
VP of Sales and Customer Success
50% of meetings booked
"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."
Tim Hughes
VP of Sales
FAQs
What are the key differences between Demandbase and Common Room?
The key differentiator of Common Room is person-level signal capture and context, making signals directly actionable. While Demandbase primarily focuses on account-level intent, Common Room surfaces person-level signals tied to product usage, open source activity, social engagement, and enhanced website visitor identification—providing a clearer view of who is actually demonstrating intent.
Beyond person-level insights, Common Room also captures account-level signals like hiring trends, earnings reports, and custom signals via RoomieAI Capture—our agent that hunts for bespoke signals with a simple prompt. Because Common Room unifies signals across both the person and account level, it makes the "why" behind account activity transparent, not hidden behind a black box—giving teams the full context needed to prioritize and take action.
What are the pricing differences?
Demandbase does not have transparent pricing, but it’s generally multiples higher than Common Room. In addition to publishing pricing, Common Room also offers a risk-free 14-day trial.
Can Common Room replace Demandbase?
Yes. Many Demandbase customers have turned to Common Room, finding that the breadth of person-first signals, transparent and configurable scoring, and AI-driven account research are more actionable and higher converting than traditional account-level intent signals from Demandbase.
Some teams use Demandbase and Common Room together—especially when Demandbase is leveraged primarily as a Demand-Side Platform (DSP) for display ad targeting and native integrations with advertising platforms.