6:00PM - 7:00PM UTC
Welcome to the Uncommon Book Club - a gathering place for learning from community authors. We're thrilled to feature Carrie Melissa Jones to discuss her book, Building Brand Communities: How Organizations Succeed By Creating Belonging.
If you're one of the first 100 people to register, we'll send you a free Kindle version of the book!
What you'll learn
We'll focus conversation topics around a few themes from Carrie's book, including the important work of establishing your community's 'why,' seven key areas to align organizational goals with community investment, and ways to assess valuable next steps for the stage of your community. We'll also be asking her some questions submitted by the audience (that's you!), which you can include when you register.
Carrie Melissa Jones is a community builder, entrepreneur, and community management consultant with a passion for, and deep knowledge of, building online communities.
In her book, Building Brand Communities, she distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences.
Building Brand Communities: How Organizations Succeed by Creating Belonging delivers in-depth analyses and strategies for building and supporting authentic brand communities.
Carrie Melissa Jones and co-author Charles Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums.