The future of rep experience: 500+ AI deployments later, this is what actually works for sales

This is what 500-plus AI deployments has taught me about the future of rep experience: It’s AI-first, but very much human-led.

Sales AI adoption is surging, but for too many companies, outcomes are trailing. I know this because I'm on sales calls every single day, and the story is always the same: dazzling demos, disappointing results.

The gap between what vendors promise and what reps actually experience has never been wider.

As the organization deploying AI sales use cases at more companies than any other in our space, we’ve learned a lot about what works—and what doesn’t.

Those learnings, from larger enterprises like Atlassian, Twilio Segment, and Grammarly to leaner challengers like Supabase, Vercel, and Windsurf, are the basis of what we’ve been building at Common Room—and what comes next.

AI can give sales reps superpowers. The ability to reach the right person, at the right time, with the right message.

But the promise of relevance at speed and scale isn’t a given. It requires AI that actually works—where and how you do.

And that requires three things:

1. AI-ready data architecture
2. Full-stack connectivity
3. Complete configurability

We’re already the market leader in each of these areas—and we’re doubling down with a slate of launches starting next week.

This is how we’re building the future of rep experience at Common Room and why it matters for go-to-market teams.

3 agents, 1 platform, complete sales coverage

Next week we’re launching the newest addition to RoomieAI™, our suite of AI agents.

We call it RoomieAI Spark, and it makes it easier than ever for sales reps to know exactly who to target, when to reach out, and what to say—whether they’re working in Common Room or Slack.

With this launch, our customers have access to a dedicated agent for every part of the precision outbound process—right person, right time, right message—all built on the strongest possible data foundation.

RoomieAI Capture

Common Room’s identity resolution and AI waterfall enrichment engine, Person360™, automatically deanonymizes and enriches contacts and accounts across your digital ecosystem right out of the box—unifying them to a complete profile that’s continuously refreshed at no extra cost and with no manual data engineering necessary.

Our account research agent, RoomieAI Capture, builds on this by auto-surfacing business-specific, account-level insights from both your owned data and the public web based on your instructions.

You can create as many research agents as you want to search, synthesize, and summarize different account insights for reps, from Gong call transcripts to website activity to annual financial statements and beyond.

“Before RoomieAI, BDRs would go do a lot of research themselves. We're saving them probably 10-20 minutes per contact, which is a lot. You don't have to do anything but log in to Common Room.”
—Tom Wentworth, CMO, Incident.io

RoomieAI Spark

Common Room’s signal capture—the most comprehensive on the market—automatically fetches contact, account, and activity data from any first-, second-, or third-party data source and uses AI to transform unstructured inputs into structured outputs for GTM teams to action on.

Our new person research agent, RoomieAI Spark, makes it dead simple to execute against these signals instantly and with full confidence by providing reps with AI-summarized behavioral and firmographic research that pinpoints top leads and tells them everything they need to know about why and how to reach out right now.

Reps can access person-level, AI-generated contextual summaries of the hottest leads inside Common Room—or receive research as real-time alerts in Slack.

"I will be so real with you guys—RoomieAI Spark is a complete game changer. You guys are making our lives a lot easier. I'm your biggest fan."
—Debra Campbell, BDR, Grammarly

RoomieAI Activate

Common Room’s automated actions enable you to identify, segment, and engage high-fit, high-intent prospects based on your custom filtering criteria and action endpoints.

Our outbound agent, RoomieAI Activate, crafts hyper-relevant messaging for every prospect in real time by pulling from all enrichment and signal data in Common Room, giving GTM teams optionality for human-free outbound or on-the-fly message generation that reps can iterate on with an AI assistant.

There’s no limit to the number of outbound agents you can create for different signals, use cases, and stages of the sales cycle.

“I’ve had reps come up to tell me that being able to generate a personalized email and edit it in-platform is saving them so much time. And with Common Room’s AI writing assistant, they can update messaging however they want in seconds.”
—Sam Warren, Director of RevOps, Homebot

What differentiates our approach to AI isn’t just our technology, but how we make it truly actionable for reps.

We connect to the tools you use every day. We adapt to your unique business motion. And we do it with a data foundation that you can actually trust.

Because AI on its own is powerful. But AI that works where you work, how you work, and that just works—period—is transformative.

AI-ready data architecture

Most sales AI is built on quicksand: stale, incomplete, and unverified data.

The AI revolution requires a data revolution first, because when agents make decisions with outdated job titles and inaccurate contact information, intelligent automation gets dangerous.

Common Room’s AI is powered by automated, always-on enrichment that identifies, validates, and updates contact information in real time via machine learning that assigns real-time confidence scores to every enrichment provider and every single data field they return.

We use the same mathematical frameworks used by banks for fraud detection to evaluate data freshness, source reliability, and cross-validation patterns to make enrichment decisions in real time, including auto-blocking bad data and merging and deduplicating contact and account profiles.

Our enrichment bake-offs speak for themselves—we’ve won 75% of all head-to-heads logged.

And we do all this while auto-capturing every buying signal across your digital ecosystem—product usage, web visits, social engagements, open-source activity, community interactions, job changes, job listings, news events—and delivering this data to reps in whatever way best fits your internal data model.

“Common Room gives me a daily feed of all the prospects I want to engage from multiple channels all in one place. It saves me so much time and energy as far as prospecting and organizing my day.”
—Gozie Nwachukwu, Head of Sales Development, Temporal

RoomieAI Capture fills in the gaps further, using retrieval augmented generation to grab any account-level signal you want from your internal data sources and every corner of the web, tailoring it to your unique GTM motion, passing it to our other agents, and delivering it to reps in plain text for immediate actioning.

“We're really impressed with being able to just click on an account and have RoomieAI surface the important information. And it’s not just the quantity of the information, it’s the quality. The usefulness of it to write better emails, have better calls.”
—Bill O’Connor, Marketing Operations Manager, Anyscale

AI can only empower reps if they know that they can trust it. That it paints a full, accurate picture of a prospect and account.

Our data foundation is unmatched. And soon it will get even stronger thanks to our partnership with FullEnrich.

Common Room customers will soon have access to a premium enrichment package that delivers 2-3x expanded coverage for verified phone numbers across North America, Europe, the Middle East, and Asia.

You’ll be able to choose exactly which accounts receive enhanced enrichment based on your ideal customer profile. Simply flip the switch, select which accounts you care about, and count on an 80%-plus find rate powered by Common Room and FullEnrich.

Because the future of rep experience isn’t outsourcing thinking to black boxes that snowball bad or incomplete information. It’s AI built on an unshakeable data foundation.

Full-stack connectivity

Too many tools are angling to be your single source of truth. We want to make all of your sources truthful.

Every company’s tech stack is unique and constantly evolving. And every rep has tools they love and don’t want to lose.

We’ve helped many of our customers consolidate their tooling—enrichment providers, signal point solutions, AI SDRs. But we’re not in the game of forcing you to choose one system over another.

Require a dedicated UI purpose-built for pipeline generation? Many of our customers do.

That’s why we built a sales workbench that allows reps to rapidly surface, prioritize, and prospect hot leads all from a single pane of glass, complete with one-click actions for sending and sequencing.

"Common Room has consolidated our prospecting stack and streamlined our sales prospecting motion. What once took hours and multiple tools to gather—product usage, job changes, social interactions—is now immediately available. Most importantly, it's helping us generate more pipeline!"
—Pratyusha Ram, GTM Systems, Notion

But we don’t believe you should have to come to one place for AI intelligence. We believe AI intelligence should come to you, no matter where you work.

Our Chrome Extension is designed to bring Common Room’s AI enrichment, buyer intelligence, and workflows to reps’ most popular work surfaces, including LinkedIn, Salesforce, and HubSpot.

Reps can enrich new prospects on the fly directly from LinkedIn or their CRM, view signals, scores, and more where they’re working, and take action—like adding prospects to outbound sequences or generating AI-tailored messaging—outside of Common Room.

“Every distraction is a productivity killer. The more time teams spend hopping back and forth between interfaces, the less time they spend generating pipeline. Common Room helps our customer-facing teams focus on what really matters: delivering value and driving revenue.”
—Nalin Vahil, VP of Sales and Customer Success, Zapier

Instead of building a walled garden, we’ve been building bridges that bring our AI everywhere reps live.

Those bridges are getting a serious upgrade with the launch of RoomieAI Spark.

Our new person research agent delivers actionable AI insights to reps at the exact right moment by bringing them to the place where many sales teams communicate and collaborate every day: Slack.

Spark notifications in Slack give reps all the context they need to rapidly prioritize hot prospects, tailor their outreach, and take action on in-market accounts—right when leads are primed for engagement.

Simply select the plays you want to run, choose your alert channel, and let AI do the heavy lifting.

But we’re not stopping at LinkedIn, SFDC, HubSpot, and Slack. We want to bring Common Room’s AI everywhere.

That’s why soon reps will be able to interact with Common Room data faster, easier, and from any AI they choose via MCP integration.

Model context protocol is essentially an API for AI agents, and it will allow Common Room users to bridge the gap between our AI and their AI.

Imagine being able to instantly pull up granular person- and account-level details from Common Room with a quick, plain-English query no matter where you’re working.

Previous conversations pulled from Gong, recent activity in your product and on your site—all at your fingertips in an instant. While writing an email, sending a LinkedIn DM, or chatting live with a prospect on a call.

Because the future of rep experience isn’t a closed ecosystem. It’s AI inside every workflow, no matter where those workflows occur.

Complete AI configurability

We work with the top productivity software companies in the world: Atlassian, Grammarly, Notion, Airtable, Asana, Zapier, and others.

The same goes for database companies. Cybersecurity companies. Observability companies. You name it.

These organizations share a category, but each one is incredibly different under the hood. Their products and business motions are different. The personas and signals they care about are different. And how they take action on that intelligence is different.

Any tool that claims it can help all of them automate reps out of a job with the exact same hammer-and-nail approach is lying or just flat-out wrong.

It’s why we offer unparalleled breadth and depth in signals.

Via natively built and fully managed integrations with digital channels, data warehouses, and CRMs. Via partnerships with companies like Vector and Bombora. Via out-of-the-box data and signals, including a proprietary, constantly refreshed database of more than 200 million B2B contacts and organizations. Via agentic signal capture across the web. And via custom data objects pulled from your internal sources and tailored to your internal data models.

It’s also why we let you shape and share that data in whatever way is most helpful for you.

“With other tools, it sometimes feels like you can’t get under the hood. It’s like, ‘Give us your money and we’ll do something and the results will be great.’ But Common Room made it really simple to build plays and deliver them to the sales team. It’s really intuitive and user-friendly.”
—Harvey Jewell, Head of Marketing Operations, Workvivo

Auto-filtering and tagging. Fully customizable lead and account scoring. Auto-spotlighting of signal volume and trends. Sales play reporting. It’s all at your fingertips.

“It's highly customizable. I can go and build 10 different scores. I can go and stack those scores. I can go and literally tell you, "This is the one thing that is important to me, assign more points to this specific action within the things."
—Mario Moscatiello, Head of Growth, Airbyte

And it’s why we make it easy for you to action on that data in whatever way you see fit, including with embedded sales execution platform functionality for the most popular SEPs, like Outreach, Salesloft, Apollo, and Gong Engage.

​​“What really blew me away was the adoption. It’s usually a struggle to get reps to use a new tool day to day. Our SDRs immediately incorporated Common Room into their daily workflows. Now they’re finding high-intent leads they never would have seen otherwise.”
—Jason Klumpp, Director of Sales Development, Semgrep

It’s a very fine line between prescriptive and restrictive. So we provide a platform that teams can customize based on exactly what they need in the moment, no matter where they are on the GTM maturity curve or what their preferred business motion looks like.

Lead capture, routing, scoring, actioning—we give you the most options because of the diversity of our customer base and their unique needs.

And we make sure those options work out of the box while giving you full flexibility to modify for your motion.

You can use our outbound agent to generate pipeline on autopilot with zero human intervention via preconfigured workflows and AI-generated messaging. Or you can use it as a copy-sparring partner to instantly update outbound when editing steps in your SEP.

Anything is possible because everything is supported.

Now we’re expanding that flexibility further with the launch of our Smartlead integration.

Common Room customers will soon be able to use Smartlead as they would any other SEP connected to Common Room.

Self-serve setup, actioning without switching tabs, and mapping AI snippets to sequences.

All with Smarlead’s unique outbound features: unlimited mailboxes, unlimited warmups, and premium deliverability-focused infrastructure.

Because the future of rep experience isn’t one rigid road to pipeline. It’s AI that adapts to your business motion, maturity level, and tech stack, no matter how they evolve.

The AI experience reps deserve

We’re still in the early stages of GTM AI, but our customers have made it very clear what it is they want and what it is they don’t.

They want AI that they can depend on. AI that meets them where they are. And AI that molds itself to their ways of working.

That requires a level of data architecture, connectivity, and configurability no other platform on the market can offer.

You’ll see our new product updates go live beginning next week.

We’ve been busy building the future of rep experience in the age of AI—and we’re just getting started.

Count on AI that works, where and how you do, with Common Room

Get in touch to see how Common Room’s GTM AI shows you who to target, when to engage, and how to convert.