Capital raised/new funding secured

Why it matters

It’s an oldie but a goodie.

When a company has more coin in the coffers, it ups the likelihood of them investing in new products and services. Namely, yours.

Avoid looking like a vulture.

Start by identifying likely economic buyers. Then focus on the initiatives this new funding may support and how your product can help.

Questions to inform outreach

Playbook

Get a grip on your prospects’ top priorities.

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for capital raised/new funding secured

Hi [first name] 👋

Congrats on the [source of new funding]! Spotted the news on [news outlet].

I work with [names of current customers in the same industry] to help them [benefit that product unlocks]:

[drop in quote or customer story]

If that’s a use case [company name] is looking to tackle, I’d love to chat more.

Wdyt?

[Your name]