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Activity level spike

Why it matters

If someone rapidly goes from relative radio silence to engaging with your company across digital channels like their life depends on it, it’s probably not because they’re bored.

It may mean that a new project or business initiative has landed on their desks. Now’s your chance to help carry the load.

What to do

No matter what the engagements are—web visits, social comments, community questions, what have you—your job is to figure out the driving force.

Don't just blast a prospect with a generic pitch because you noticed they liked three LinkedIn posts in a row. Dig into the nuts and bolts of their activity—and any company-level news that may be related—to get a sense of where their head’s at right now and why.

Questions to inform outreach
  • What actions is the person taking across digital channels?
  • Is the person in a role with budget authority?
  • What department is the person part of?
  • Who does the person report to at their organization?
  • Has anyone from the organization engaged with your website or product?
  • Has the organization shared any information about challenges or goals?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for activity level spike

Hey [first name],

Saw that [company name] is [reference relevant engagement activity/job listing or news item].

Guessing [challenge or goal related to engagement activity/job listing or news item] is top of mind for you right now?

We just helped [name of current customer in the same industry] [benefit that product unlocks related to challenge or goal]:

[drop in quote or ROI stat]

If that’s something you’re looking to tackle, or if you have any questions, just let me know.

[Your name]

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