- Access AI tools tailored to your business needs. Get AI assistance across the entire pipe gen process, from prospecting to personalization to engagement. Choose when to work with an AI copilot—or when to put pipe gen on autopilot.
- Reach the right person every time. Prospect any company or contact based on account-level signals and your bespoke criteria for ideal customer profile and contact persona. Add prospects to prioritized burndown lists or automate outreach entirely.
- Send the right message every time. Generate AI-authored outreach for every contact in your book of business using the signals that matter most to your go-to-market motion. Scale personalized, relevant outbound from signal to send with self-serve messaging templates and intelligent automations.
- Connect in the right place at the right time. Soon send LinkedIn connection requests and direct messages from Common Room. Scale automated LinkedIn outreach on behalf of your team members, from sales reps to C-level execs.
Every organization wants to generate more pipeline with generative AI. Not every org agrees on how.
We’ve seen two opposing schools of thought emerge: copilot versus autopilot. Some people believe AI should augment sales reps to help them generate pipeline faster, smarter, and easier. Others believe AI should automate pipe gen entirely.
After talking with hundreds of go-to-market leaders across the spectrum, here’s what we’ve learned: They’re both right.
But what’s right for your org is dependent on the size and sophistication of your GTM motion—and your appetite for risk versus reward.
Take small startups. They don’t have huge sales teams or complex outbound methodologies. They want to break into the market and test out different motions with as few resources as possible, fast. They need tools that will help them thoughtfully automate pipe gen activities so they can get their foot in the door without burning bridges.
When you’re going from zero to one and there’s no time (or budget) to hire headcount, the stakes are lower and your appetite for risk is higher.
Then there are large enterprises. They have massive sales teams and even larger customer bases where trust and goodwill have been earned over years, if not decades. The stakes are higher. They can’t risk jeopardizing customer trust by handing the reins over to an AI agent completely. They need tools that will help their teams boost efficiency while still maintaining control.
Most orgs sit somewhere in the middle. They often follow an automation-after-verification approach: test out the efficacy of different sales plays with human input, validate findings, and automate when confident.
It works wonders for high-volume, low-stakes plays built around strong signals that call for clear responses (think free trial sign-ups in your product or pricing page visits on your website). Reps can spend less time top-of-funnel and more time optimizing for the bottom. We know. It’s exactly what we do at Common Room.
At any rate, the majority of orgs (even those that want humans to handle last-mile execution) are generally happy to let AI do the back-end heavy lifting, like identifying and qualifying prospects or researching companies.
Organizations need AI that meets them where they are, no matter where they are on the GTM maturity curve. That’s what we’re delivering with our newest slate of product launches.
Common Room now offers an AI copilot—or autopilot—for every part of the pipe gen process, from prospecting to personalization to engagement. Whether you want to automate pipe gen from end to end or make sure there’s always a human in the loop, we’ve got you covered.
Here’s what goes live today and what’s coming soon:
- Prospect beyond known accounts, intelligently: Explore any company or prospect based on your bespoke criteria for ideal customer profile and contact persona. Tap into a proprietary, constantly refreshed database of more than 200 million B2B orgs and contacts. Or let Common Room do it for you.
- Outbound more, with better messaging and less effort: Use the signals that matter most to your GTM motion to generate and sequence personalized message snippets. Or let Common Room take you from signal to send automatically.
- Build LinkedIn relationships at scale: Soon send LinkedIn connection requests and direct messages from Common Room to reach buyers where they are. Or let Common Room automate outreach entirely. Do the same across dozens of natively built and fully managed action end points, including Salesforce campaigns, HubSpot workflows, and leading sales execution platforms (much more to come on our action partners soon!).
AI that works the way you do
When we talk about AI, what we’re really talking about is intelligent automation.
And when we talk about it in the context of GTM, we’re talking about AI lending a helping hand to the end-to-end pipe gen motion, from prospecting to personalization to engagement.
There are plenty of “AI SDRs” that claim to automate all of the above. The trouble is that without access to the full spectrum of buying signals and person- and account-level context, many of these tools are simply spam cannons that churn out generic, hallucination-happy copy.
We all know what this faux personalization looks like. Awkward mentions of alma maters, regional sports teams, and local celebrities. It doesn’t convert. It either gets ignored or turns buyers off completely.
And while AI SDRs promise a digital workforce that never stops sending, there’s no difference between 0% of 100 and 0% of 10,000.
Our customers show us what actually works every day: personalization based on real signals and real buyer context.
Product usage. Website visits. Social engagements. Job changes. Hiring trends. News events.
Spam-the-TAM automation tools don’t deliver. So we decided to build the real thing.
More importantly, we built it so that you can choose exactly how much of your pipe gen is automated or human-led based on your business needs.
Find the right person with Prospector (available now)
Stop scrolling LinkedIn and bouncing between enrichment tools. Find, qualify, and prioritize high-fit companies and prospects with the click of a button. Or punch in your criteria and let Common Room do it for you.
When we launched Prospector earlier this year, we gave our customers access to a proprietary, constantly refreshed database of more than 200 million B2B contacts accessible within every org captured in Common Room.
This allowed you to pull in profiles and contact information for prospects at known accounts, even if those contacts weren’t currently active in your digital ecosystem or tracked in your CRM.
Now we’re going one step further. Starting today, you can set your ICP and persona parameters for both orgs and contacts and surface any company or prospect that matches your criteria.
Industry, size, revenue, location, news events, job listings—our machine learning algorithms will automatically spotlight the companies you want to break into. Then we’ll show you the right people to reach out to based on title, role, seniority, job-change history, and even LinkedIn follower count.
Simply add the company or prospect to Common Room and our AI-powered identity resolution and waterfall enrichment engine—Person360™—will take it from there. We’ll provide you with the email addresses, phone numbers, and social handles you need to get in touch. Then we’ll add all first-, second-, and third-party signals to their profiles as they’re detected over time.
You can also automate the process completely. Just set your parameters in our workflow builder—including any signals you want to focus on—and we’ll surface prospects who match your criteria and add them to prioritized burndown lists, Salesforce campaigns, HubSpot workflows, or personalized outbound sequences automatically.
How our customers are using ProspectorOne of our customers regularly runs plays built around combinations of account-level signals (think things like pricing page visits and job listings for AI engineers) and fit criteria (they’re interested in enterprise companies in North America with specific tools in their tech stacks).
They input their parameters into Prospector and let Common Room surface every company that matches their criteria, as well as the people at those companies that they want to talk to (in this case, director-level and above leaders).
Once they’ve landed on a recipe that they’re confident in, they let Common Room prospect for them. They simply predefine the signals and fit criteria they’re interested in and automate Prospector to add ideal contacts from highlighted accounts to ready-made outbound sequences.
Craft the right message with RoomieAI message snippets (available now)
Stop staring at a blank screen and agonizing over email copy—or worse, sending generic messages with surface-level personalization. Research contacts and personalize outreach in an instant. Or tell Common Room which signals to focus on and let us put digital pen to digital paper.
We rolled out the beta version of RoomieAI message snippets earlier this summer alongside our AI research tool, allowing you to generate tailored outbound messages based on the full spectrum of buyer actions and attributes.
Now we’re making message snippets fully customizable and infinitely expandable, enabling you to create customized prompts for different use cases that will instantly spin up personalized, relevant copy based on all the signals and fit criteria unified in Common Room.
Your first message snippet is already waiting for you!Sign up to access and edit your first message snippet for free from the Settings menu in Common Room.
Want access to more snippets and sequencing with your sales execution platform? Get in touch or reach out to your CSM.
Product usage, website visits, social interactions, job changes—you can create message templates that pull from recent person- and org-level signals in addition to firmographic fit.
Simply tell RoomieAI what to do and which signals to focus on. Then map the snippets to custom fields in your sequencing tool for faster, more tailored outreach.
You can also have RoomieAI reach out with zero human input via our workflow builder. Add contacts to any sequence automatically based on your trigger criteria and if it has a message snippet template mapped to it, RoomieAI will handle the rest.
How our customers are using message snippetsOne of our customers has a play built around job changers who were previous product users.
They built a segment that automatically pulls in new hires at non-customer accounts who were previously part of current customer accounts. Then they created a message snippet that generates copy based on job-change signals (like new title and job start date) and work history details (like previous title and previous organization). This snippet is mapped to a prebuilt sequence in Outreach.
RoomieAI spins up unique, relevant messaging for each contact in the segment once they’re added to the right sequence. Reps can review each message in real time and add multiple contacts to sequences with a button-click.
This customer is now starting to put their AI agent in the driver’s seat. Instead of manually adding contacts, they can determine which people should be added to which sequence based on all the signals available in Common Room and let RoomieAI insert personalized messaging and get in touch as part of an automated workflow.
Reach out at the right time with LinkedIn connection requests and DMs (coming soon)
Stop switching screens and wasting time on manual LinkedIn follow-ups. Quickly reach out on one of B2B’s biggest channels directly from Common Room. Or set-and-forget your LinkedIn engagement strategy and let Common Room scale it for you.
We’ve designed Common Room to help you meet your customers where they are, including through our integrations with leading SEPs like Outreach, Salesloft, Gong Engage, and more (we have big news on this front coming very soon—stay tuned!).
But email is only one touchpoint. And LinkedIn is the de facto watering hole for many of today’s B2B buyers. That’s why we’re expanding our end point automations to include LinkedIn connection requests and DMs.
Want early access to LinkedIn connection requests and DMs? Let us know!
Soon you’ll be able to send LinkedIn connection requests and direct mail messages from within Common Room when viewing a contact’s profile, as well as automate outreach on behalf of any person at your company.
From SDRs to your CEO, our workflow builder will allow you to automate LinkedIn engagements based on all buyer activities and characteristics captured in Common Room (as well as pull signals related to those engagements back into Common Room).
You can even let RoomieAI create a personalized LinkedIn message for every person and send it off hands-free.
How our customers are using LinkedIn connection requests and DMsLinkedIn is a top pipe gen channel for many of our customers. Even if their end users are more active on other channels (like X or GitHub), economic buyers with budget authority tend to be active on LinkedIn.
Right now, when one of our customers sees product sign-ups from people at high-fit accounts, they’ll manually send over a LinkedIn connection request to relevant contacts and follow up with a DM to offer assistance and get multithreaded.
Soon they’ll be able to do this directly from Common Room on behalf of anyone at their company, including their CEO. RoomieAI will draft up a message snippet, and after they review the copy, they can send it over as part of a connection request. Or they can automate the process from end to end.
They’ll be able to create a workflow to request to connect and send a LinkedIn DM to any contact—like ideal personas who recently signed up for a free trial—using AI-generated messaging that incorporates signals specific to that prospect and their company.
Go-to-market is rapidly changing—and AI is the accelerant.
There’s no debate that AI is transforming modern GTM. But how you implement it doesn’t have to be a binary choice.
Too many tools force you to pick sides between human review and human-free automation. With Common Room, you don’t have to choose.
You can find exactly what you need, no matter what your needs are, all in one place.
From prospecting to personalization to engagement, we believe AI is ushering in a new golden age for GTM teams. And we believe it’s up to you to decide what that looks like for your company and your customers.
Copilot, autopilot, or combination of both—Common Room is here to help.
Generate more pipe using GenAI with Common Room
Get started for free or get in touch to see how Common Room helps you tap into the power of AI from signal to send.