Playbook

Create multi-question Slack surveys

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Teams:

Community, Marketing, Developer Relations

Sources:

Slack logoSlackSnowflake logoSnowflake


Overview

There are many reasons to use Slack to survey your community—faster responses, higher completion rates, and better user experience (no need to jump to a survey website!).

The problem is that surveys on Slack are notoriously limited. Single question only. Respond by emoji. Zero personalization.

It doesn’t have to be this way.

In this playbook, we’ll show you how to use Common Room to create a multi-step Slack survey and send it to only the members of your Slack community you want it to go to. No making new channels or manually sending direct messages!

What you’ll need

Common Room: What we’ll use to build and send our multi-question Slack survey—sign-up for free to follow along.
Slack: You’ll need admin or editor permissions on Slack to send your survey.

Step 1: Connect to Slack

This is a Slack-specific playbook, so we’ll need to hook up Slack to Common Room.

With Slack connected, we’ll be able to see our members, their activity, info about where they work, and a whole lot more. And we can use all of this info to personalize the survey we send!

To connect to Slack, head over to Settings in Common Room and choose to add Slack.

Choose to + Connect to Slack in the Sources overview
Choose to + Connect to Slack in the Sources overview

You’ll need to click through a few prompts and authenticate to enable the integration, which should take less than a minute.

Authenticate Slack before data import
Authenticate Slack before data import
Note: To import data from Slack, you’ll need permission to add applications to your Slack workspace.

Once authenticated, data will start importing into Common Room. You’ll begin to see members and activities populate immediately, and it should just take a few minutes for the full import to complete.

Now, onto the next step.


Step 2: Define a target audience for your survey

After connecting your Slack, you’ll see all members in your community from the Members menu in Common Room.

In addition to the member information passed over from Slack, Common Room fills in the gaps of publicly available firmographic data like company name, size, location, etc.

Here’s what that looks like:

View of all Slack members in Common Room
View of all Slack members in Common Room

For this example, let’s imagine we want to send a product-market fit survey to active users who fit the mold of our ideal customer profile.

Because there’s no easy way to identify these members in Slack, we can start applying filters in Common Room.

Let’s start with filters for our ideal customer profile, which we’ll define as anyone at a company with more than 50 employees and in a go-to-market role.

We can simply click the + Add filter button and select the corresponding options for Organization size and Member role.

Add firmographic filters to Member view
Add firmographic filters to Member view

In this case, we’ll also want to add a filter for anyone who logged in at least once in the last 30 days.

Add filters for product activity
Add filters for product activity
Note: To filter on product data, you’ll need to connect a source that includes product data like Snowflake, Hightouch, Census, or send product data over using Zapier.

With these filters in place, we have a narrowed list of recipients for our multi-step survey.


Step 3: Tag members for targeting and reporting

Next, we’ll want to add tags to these members to reference them when we build our survey.

To do that, we can select the empty check ✅ the button on the top left of our members preview to select all who qualify (and be sure to click the “select all members” link).

Select all members in a filter
Select all members in a filter

And then, we’ll click on the Tag button and create a new tag labeled something like “P/M fit survey” or similar.

Add a tag to selected members
Add a tag to selected members

We’ll click + New tag and follow the prompt to tag new members. And with all of these members tagged, we can reference the tag in filters and workflows going forward!

Now, we’ll start to build our survey.


Step 4: Compose your multi-question survey

For this step, we’ll click on the Workflows menu in the left sidebar and click on the + New workflow button.

This brings up a menu of options for pre-built workflows — everything from Discord member verification to Slack surveys.

From here, we’ll click on the option to survey a cohort of Slack members.

Option to survey a cohort of Slack members
Option to survey a cohort of Slack members

This brings us to a workflow canvas to design our survey, which looks something like this:

Workflow canvas to send a survey
Workflow canvas to send a survey

The first thing we’ll want to do from here is add a filter using the tag we just created. So we’ll click the + Add filter button and apply a Member tag filter.

Apply a member tag filter
Apply a member tag filter

The workflow’s next step allows us to choose when to send this survey. For this example, we can just toggle off the option to wait for working hours so it will send immediately. (Feel free to set working hours if you want.)

Next, we’ll build our survey by choosing the Slack account we just authenticated in the first step and adding questions to the composer.

Compose a custom message and survey options
Compose a custom message and survey options

We can add some intro text and rich-text features of Slack, like mentions, emojis, and styling. And then, we’ll select the Single select option for our first question.

Then we’ll add our questions and options for a product-market fit survey.

Set custom survey questions and answers
Set custom survey questions and answers

After clicking Save, you’ll be placed back into the workflow canvas, where there are pre-built options to add a wait step, send a custom message, and add members to a segment.

We want this survey to be multiple questions without any interruptions, so we’ll toggle these options off and add our follow-up question: what type of people do you think would benefit most from our product?

We’ll click + Add a survey question and return to the composer to add our next question.

Add a second survey question to the mix
Add a second survey question to the mix

And we can just repeat the same steps for any other questions we want to include, like how can we improve the product for you?

Once our questions are all input, we can add a confirmation message to indicate the survey is complete.

Send a custom message after a survey is completed
Send a custom message after a survey is completed

If our survey looks good, we can click Save in our canvas. This will prompt a modal to turn our workflow on. We can toggle the button, save changes, and our survey will be sent!

Toggle on the survey workflow
Toggle on the survey workflow

Step 5: Track survey responses

With our survey live, we can sit back for a bit and let the responses roll in.

When they do, you’ll be able to see them by clicking on the workflow item that was just created.

Here’s what that looks like:

Survey engagement and responses
Survey engagement and responses

By clicking on any of the answers, we’ll be able to click on the answers and see the members who answered in any given way.

From here, we can send a follow-up message, add them to a segment, export their info, and more!


Wrapping up

If you’re using Slack for your community, sending surveys is just the start of what’s possible. With Common Room, you can do a lot more, like track stages of your community funnel, find VIP members hidden in your community, incentivize champions, and much more.

Try running this playbook yourself now. Sign up for a Common Room account here or get some hands-on help from one of our experts.

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