Eric Wendt
Writing As
Content Editor, Common Room
GTM AI Leader Awards: Meet the leaders to beat for fall 2025
Nov 12th, 2025·8min readMeet the fall 2025 recipients of our GTM AI Leader Awards—and see the stories behind their pipeline wins.From AI agents to human relationships: GTM experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery on how AI moves the revenue needle
Aug 25th, 2025·4min readHear go-to-market experts from...From sales-centered to customer-centric: GTM experts from The SD Lab, Tech Sales Mastery, and 1Password on putting prospects first
Aug 4th, 2025·4min readHear go-to-market experts from The SD Lab, Tech Sales Mastery,...From spam folder to sales pipeline: GTM experts from HubSpot, Shape & Scale, and Wistia on why relevance gets responses
Jun 12th, 2025·4min readHear go-to-market experts from HubSpot, Shape & Scale, and Wistia share their...
Mar 20th, 2025·5min readMaximize growth from your install base with James Kaikis, Chief Revenue and Experience Officer at TestBox.
Mar 6th, 2025·4min readFine-tune your tech stack with Mitch Osborne, Global Director of Business Systems & RevOps at G2.
Feb 20th, 2025·5min readCreate categories like a pro with Molly Vorwerck, Head of Marketing at Monte Carlo.
Feb 6th, 2025·5min readLearn to sell more strategically with Michelle Vu, Vice President of Sales, Customer at G2.
Jan 23rd, 2025·5min readGenerate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo.How top SaaS companies make account-level intent actionable for sales teams
Jan 14th, 2025·6min readSee how top SaaS companies like Notion, Apollo GraphQL, and Zapier use Common Room to turn account-level intent into actionable insights.
Jan 8th, 2025·4min readSell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot.
Dec 12th, 2024·5min readCreate a growth operating system with Nino Medina, growth and demand gen leader at companies like Slack, Netlify, and Anthropic.How PLS pioneers turn product signals into revenue
Dec 5th, 2024·7min readSee how PLS pioneers like Zapier, Notion, and Semgrep use Common Room to fuel revenue growth with product signals.
Nov 11th, 2024·5min readPut modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing.How COSS leaders turn open-source signals into revenue
Nov 5th, 2024·7min readSee how COSS leaders like Temporal, Apollo GraphQL, and Pulumi use Common Room to fuel revenue growth with open-source signals.How top SaaS companies build sales prospecting lists reps (and revenue leaders) love
Oct 28th, 2024·7min readSee how top SaaS companies like Apollo GraphQL, Zapier, and Notion use Common Room to build better prospecting lists.
Oct 21st, 2024·4min readHear tales of conquering complex deals with Eleanor Dorfman, Head of Sales at Retool.
Oct 14th, 2024·5min readSharpen your sales skills with Michael Sharp, Senior Vice President of Commercial Sales at Pluralsight.
Oct 10th, 2024·5min readCraft a holistic go-to-market strategy with Heath Barnett, Vice President of Revenue at Mixmax.
Sep 30th, 2024·4min readBe inspired to empower sales teams with Sean Gentry, Senior Manager of Corporate Sales at Webflow.
Sep 23rd, 2024·5min readExplore omnichannel outbound with Melissa Adamo, Director of Sales Development at Seismic.
Sep 16th, 2024·4min readLearn more about signal-based sales with Saad Khan, Director of Sales and Business Development at Aligned.Prospect with priority: a new way to stack rank your signals
Aug 14th, 2024·7min readSee how Common Room's calculated fields can help go-to-market teams auto-aggregate key buying signals and drill down into who or what is behind them.
Jul 15th, 2024·4min readDig into the realities of revenue operations with Matt Volm, cofounder and CEO at RevOps Co-op.
Jun 25th, 2024·4min readDive deep into AI-powered outbound with Mark Kosoglow, Chief Revenue Officer at Catalyst and former Senior Vice President of Global Sales at Outreach.
From data to deals: top takeaways from Rosalyn Santa Elena
Jun 17th, 2024·4min readLearn how Rosalyn Santa Elena, founder and CRO at The RevOps Collective, approaches data-driven sales.Deanonymize your website traffic at the person and account level
May 30th, 2024·6min readCheck out how Common Room's website visitor tracking can help go-to-market teams deanonymize website activity at both the person and account level.
The art and science of signal-based selling: top takeaways from Chris Walker
May 20th, 2024·5min readLearn how Chris Walker, founder and CEO at Passetto, optimizes signal-based selling.
How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle
May 7th, 2024·7min readLearn how Jed Mahrle, founder at Practical Prospecting, uses buying signals to elevate outbound strategy.
From product-led to revenue-driven: top takeaways from Superhuman
Apr 29th, 2024·4min readLearn how Gaurav Vohra, Head of Growth & Analytics at Superhuman, combines product and people to power growth.5 signals to help you prioritize your PQLs
Apr 22nd, 2024·5min readSee five examples of signals you can use to prioritize product-qualified leads and learn how to get the full picture of every buyer.
Beyond intent: top takeaways from Leslie Venetz
Apr 9th, 2024·7min readLearn how Leslie Venetz, founder at The Sales-Led GTM Agency, combines sales fundamentals with person-level signals to build outbound strategies.
Love at first sale: top takeaways from Anthony Natoli
Mar 18th, 2024·6min readLearn how Anthony Natoli, Senior Account Executive at LinkedIn, takes a person-first approach to signal-based selling.PLG buying signals your sales team should be tracking
Mar 11th, 2024·8min readSee which PLG buying signals your sales team should be tracking and learn how to take action on them fast.5 ways to boost your outreach response rates
Feb 26th, 2024·7min readSee five ways to increase buyer responses and learn how to uncover person-level insights.
PLG playbooks to run in 2024: top takeaways from StackBlitz
Feb 13th, 2024·6min readLearn how Peter Zawistowicz, Head of Marketing at StackBlitz, combines product-led growth and people power to drive results.5 buying signals you’re probably missing out on
Feb 12th, 2024·8min readSee five examples of buying signals you may be missing out on and learn how to uncover every signal fast.Sales productivity: 3 ways to boost team output
Jan 24th, 2024·6min readSee what's dragging down sales productivity and learn how to boost your team output in three steps.Mend your multithreading strategy: 3 dos and don’ts for sales teams
Jan 11th, 2024·5min readSee why multithreading matters and learn how to improve your multithreading strategy with helpful dos and don'ts.5 sales efficiency killers (and how to stop them)
Jan 2nd, 2024·6min readSee which common sales efficiency killers are standing in your way and learn how to stop them.Lead prioritization (or a better way to separate the gold from the garbage)
Dec 20th, 2023·6min readSee what's missing from your lead prioritization process and learn how to zero in on the best opportunities faster.
Don’t forget the people behind the product: PLG best practices from Coda
Dec 18th, 2023·5min readLearn how Carrie McMahon, Head of Scaled Business at Coda, crafts product-led motions that drive results.Sales efficiency: a guide to fixing your formula
Dec 11th, 2023·8min readSee what's interfering with your sales efficiency and learn how to fix your formula.
PLG is a data dance: product-led insights from SCS Cloud
Dec 6th, 2023·5min readLearn how Drew Noel, Vice President of Revenue at SCS Cloud, maximizes the power of product-led growth.Outbound prospecting: the good, the bad, and the ugly
Dec 4th, 2023·10min readSee why outbound prospecting is still crucial to revenue growth and learn how to separate the best outbound tactics from the rest.
Charting a new go-to-market course: upmarket intelligence from Lumen5
Nov 27th, 2023·5min readLearn how Pius Chan, Vice President of Revenue at Lumen5, unlocks enterprise sales opportunities.
Your customers are your cheat code: customer marketing tips from Apollo.io
Nov 21st, 2023·5min readLearn how Apollo.io's Dan Cmejla cultivates customer advocacy and maximizes marketing impact across distribution points.Product-led sales vs. enterprise sales: why you need the right data to move upmarket
Nov 20th, 2023·7min readSee why data is the difference between product-led sales vs. enterprise sales and how to make the move upmarket.The ROI of the dark funnel: what your hidden data is really worth
Nov 13th, 2023·6min readSee the real-world ROI of the dark funnel and learn how dark-funnel signals impact sales pipeline, deals won, and time to close.
Don’t be afraid of the dark: dark social insights from Chili Piper
Nov 6th, 2023·4min readLearn how Arthur Castillo measures and maximizes the business impact of dark social activity.
Decoding your community data: tips and tricks from Calendly
Oct 25th, 2023·5min readLearn how Jillian Bejtlich proves the impact of community by combining quantitative and qualitative business insights.B2D marketing and selling: the best business-to-developer strategies
Oct 24th, 2023·9min readSee what separates the best B2D strategies from the rest and learn how to upgrade your business-to-developer sales motion.Cracking the open-source sales code: tips from go-to-market leader Dan Miller
Oct 23rd, 2023·6min readLearn how Loft Labs' Dan Miller empowers teams to find, nurture, and close open-source sales opportunities.How dev-first companies tie top-of-funnel interest to bottom-of-funnel action
Oct 17th, 2023·7min readFind out how dev-first companies measure the impact of community and prove return on investment using Common Room.How to upgrade your product-led sales strategy
Oct 10th, 2023·8min readExplore the ins and outs of product-led sales strategy and how to optimize your approach.Your sales team needs SQLs, not SQL
Oct 5th, 2023·6min readSee why technology is stopping sales teams from taking action and how to simplify go-to-market strategy.Selling to developers: how to bring devs to the buying table
Oct 2nd, 2023·9min readExplore the inherent challenges of selling to developers and learn the dos and don'ts to close more deals.
Communication is everything: community best practices from Mike Rizzo
Sep 27th, 2023·5min readLearn how Mike Rizzo maximizes community impact by prioritizing communication with both members and internal teams.How dev-first companies streamline community to save time and stay proactive
Sep 19th, 2023·8min readFind out how dev-first companies save time on community and focus on the most impactful work using Common Room.Why your sales team hates your product-led growth strategy
Sep 14th, 2023·6min readLearn why product-led growth is drowning sales teams in distractions and how to separate the signal from the noise.How to solve the commercial open-source sales conundrum
Sep 12th, 2023·6min readSee what's standing in the way of commercial open-source sales and how to turn obstacles into opportunities.Why your dark funnel is only getting darker (and what to do about it)
Sep 6th, 2023·7min readLearn why your dark funnel is about to get darker and what you can do to illuminate it.
Long live the marketing funnel: customer journey mapping basics from MKT1
Aug 16th, 2023·6min readLearn how MKT1 approaches the marketing funnel and customer journey mapping to drive better business outcomes.Sales velocity strategies: 3 that work and 3 that don't
Aug 8th, 2023·7min readDive deep into sales velocity strategies and separate what works from what doesn't.
What the fastest-growing PLG companies have in common: patterns from Keyplay and PeerSignal
Jul 31st, 2023·6min readLearn what research from Keyplay and PeerSignal says about the state of product-led growth.Buyer intent data: a guide to finding the right data
Jul 25th, 2023·9min readLearn the ins and outs of buyer intent—and why some intent signals are better than others.
How HubSpot finds the balance (and business value) in DevRel
Jul 18th, 2023·6min readLearn how HubSpot balances what's right for its developer community and its business.Pop quiz: what we learned from today's DevRel pros
Jul 17th, 2023·5min readCurious how today's developer relations professionals work? Here are three takeaways from our DevRel quiz.
How to supercharge your sales funnel using Common Room
Jul 12th, 2023·6min readLearn how SDRs use Common Room to get better visibility into prospects and streamline outreach.
How ClickHouse powers DevRel and business performance using Common Room
Jul 7th, 2023·10min readLearn how ClickHouse delivers value to its community members and go-to-market teams in equal measure.How modern GTM teams keep customer LTV growing and growing
Jul 5th, 2023·10min readFind out how modern GTM teams increase customer lifetime value using Common Room.Find, connect, convert: How Temporal used Common Room to build more pipeline at speed
Jul 5th, 2023·7min readSee how Temporal used Common Room to create more high-qualty sales pipeline faster.
How New Relic uses marketing moneyball to move the needle
Jun 22nd, 2023·7min readLearn how New Relic powers its marketing moneyball strategy with community.How modern GTM teams work smarter (not harder) to hit their numbers
Jun 21st, 2023·8min readFind out how modern GTM teams achieve sales efficiency using Common Room.
How Intel, Qualtrics, and SAP engage and expand user communities
Jun 14th, 2023·6min readLearn how Intel, Qualtrics, and SAP unlock the value of community at enterprise scale.How modern GTM teams fuel pipeline growth and velocity
Jun 12th, 2023·8min readFind out how modern GTM teams fuel pipeline growth and velocity using Common Room.
How dbt Labs connects community to business impact
Jun 7th, 2023·7min readLearn how dbt Labs connects the dots between community and business value.Why Gartner thinks you should take modern buying signals seriously
Jun 5th, 2023·6min readLearn why Gartner thinks you should start paying attention to intent, product, and community data.Myers–Briggs for developer relations: 3 key insights for the modern DevRel role
May 31st, 2023·6min readSearching for DevRel roles or building a DevRel team? Here are three takeaways from the DevRel job titles and career progression report.
How Notion builds a world-class (and world-spanning) community
May 30th, 2023·7min readLearn how Notion builds thriving user communities around the world with the right tools and tactics.
How Vercel and Lavender master the modern buyer’s journey with community
May 17th, 2023·7min readLearn how Vercel and Lavender use community to master the modern buyer's journey, from building high-quality pipeline to accelerating deals.