Impact points

Last updated Jun 19th, 2024

Overview

Impact points help you quickly understand which Contacts are driving the greatest impact within your community. To calculate Impact points, different Contact activities are weighted based on their significance within your community. For example, a LinkedIn comment may have a higher weight for Impact points compared to a LinkedIn reaction.

Impact Points Weighting

Common Room provides you with default calculations for Impact points based on our assessment of a variety of communities and signals. Customers on our Teams and Enterprise plans can partner with the Common Room team to customize specific Impact point weights.

Impact point default weights

SignalActivityDefault weights
Bevy
Joined a chapter
2
Bevy
Team joined a chapter
10
Bevy
Checked into an event
10
Bevy
Registered for an event
6
Bevy
Hosted an event
10
Common Room
Notes
0
Customer Users
Product Usage Data Imports
0
Dev.to
Posts
4
Dev.to
Comments
3
Dev.to
Views
0
Discord
Message
6
Discord
Reply
5
Discord
Non-self replies
0
Discord
Reaction
2
Discourse
Topic
2
Discourse
Reply
4
Discourse
Non-self reply
3
GitHub
Stars
1
GitHub
Pull Request (PR) submitted
10
GitHub
Pull Request (PR) merged
8
GitHub
Submitted Issue
10
GitHub
Commits merged
6
GitHub
Pull Request (PR) closed
0
GitHub
Repos forked
10
GitHub
Discussions started
8
GitHub
Discussion replies
3
GitHub
Discussion answered
4
GitHub
Pull Request (PR) comments
4
GitHub
Issue comments
4
Google Sheet
Activities (any)
3
HubSpot
Meetings attended
0
HubSpot
Marketing email received
0
HubSpot
Forms submitted
0
HubSpot
Email sent
0
HubSpot
Email received
0
inSided
Conversations
10
inSided
Ideas
10
inSided
Questions
10
inSided
Articles
10
inSided
Replies
8
inSided
Answers
8
inSided
Non-self replies
0
inSided
Product Updates
0
Intercom
Replies
4
Intercom
Messages
2
Khoros
Questions
10
Khoros
Replies
8
Khoros
Ideas
10
Khoros
Discussions
10
Khoros
Articles
10
Khoros
Answers
8
Khoros
Non-self replies
0
LinkedIn
Posts
8
LinkedIn
Comments / replies
6
LinkedIn
Reactions
2
Medium
Posts
8
Medium
Group joins
2
Medium
Event registrations
6
Medium
Event attends
10
Reddit
Posts
8
Reddit
Comments
3
Reddit
Comments left on posts by the Contact
0
Salesforce Experience Cloud
Posts
2
Salesforce Experience Cloud
Best Answers
2
Salesforce Experience Cloud
Comments
1
Salesforce Experience Cloud
Non-self replies
0
Shopify
Orders
6
Skilljar
Courses enrolled
2
Skilljar
Courses completed
5
Slack
Posts
8
Slack
Replies
6
Slack
Non-self replies
0
Slack
Reactions
2
StackOverflow
Questions
8
StackOverflow
Answers
6
StackOverflow
Comments
5
Twitter
Tweet
4
Twitter
Retweet
2
Twitter
Replies
3
Twitter
Follows
1
Twitter
Quotes
4
Youtube
Videos uploaded
4
Youtube
Comments added
2
Manual Entry / API / Zapier / CSV
Advisory board joins
6
Manual Entry / API / Zapier / CSV
Answered calls
1
Manual Entry / API / Zapier / CSV
Articles
6
Manual Entry / API / Zapier / CSV
Tags or Badges received
2
Manual Entry / API / Zapier / CSV
Call-ins
2
Manual Entry / API / Zapier / CSV
Unanswered calls
0
Manual Entry / API / Zapier / CSV
Case studies
6
Manual Entry / API / Zapier / CSV
Applied for Champion Program
6
Manual Entry / API / Zapier / CSV
Enrolled in Champion Program
5
Manual Entry / API / Zapier / CSV
Graduated from Champion Program
0
Manual Entry / API / Zapier / CSV
Comments
3
Manual Entry / API / Zapier / CSV
Commits merged
4
Manual Entry / API / Zapier / CSV
Deals closed
6
Manual Entry / API / Zapier / CSV
Deals created
4
Manual Entry / API / Zapier / CSV
Discovery calls attended
6
Manual Entry / API / Zapier / CSV
Early access program participants
8
Manual Entry / API / Zapier / CSV
Early access program requests
6
Manual Entry / API / Zapier / CSV
Emails received
1
Manual Entry / API / Zapier / CSV
Emails sent
1
Manual Entry / API / Zapier / CSV
Gatherings attended
4
Manual Entry / API / Zapier / CSV
Gatherings hosted
6
Manual Entry / API / Zapier / CSV
Events registered
2
Manual Entry / API / Zapier / CSV
Feature requests submitted
6
Manual Entry / API / Zapier / CSV
Gifts received
4
Manual Entry / API / Zapier / CSV
Gifts sent
4
Manual Entry / API / Zapier / CSV
Group chats started
3
Manual Entry / API / Zapier / CSV
Group joins
1
Manual Entry / API / Zapier / CSV
Ideas
4
Manual Entry / API / Zapier / CSV
Issues commented
2
Manual Entry / API / Zapier / CSV
Issues created
4
Manual Entry / API / Zapier / CSV
Issues updated
2
Manual Entry / API / Zapier / CSV
LinkedIn messages received
1
Manual Entry / API / Zapier / CSV
LinkedIn messages sent
1
Manual Entry / API / Zapier / CSV
Links
2
Manual Entry / API / Zapier / CSV
Meetings accepted
2
Manual Entry / API / Zapier / CSV
Meetings attended
4
Manual Entry / API / Zapier / CSV
Meetings booked
2
Manual Entry / API / Zapier / CSV
Meetings hosted
4
Manual Entry / API / Zapier / CSV
Newsletter subscribed
1
Manual Entry / API / Zapier / CSV
Other
4
Manual Entry / API / Zapier / CSV
Photos uploaded
4
Manual Entry / API / Zapier / CSV
Posts
4
Manual Entry / API / Zapier / CSV
Power-user identified
6
Manual Entry / API / Zapier / CSV
Presentation
6
Manual Entry / API / Zapier / CSV
Product feedback provided
6
Manual Entry / API / Zapier / CSV
Product signups
10
Manual Entry / API / Zapier / CSV
Pull requests created
4
Manual Entry / API / Zapier / CSV
Pull requests merged
2
Manual Entry / API / Zapier / CSV
Reactions
2
Manual Entry / API / Zapier / CSV
Referrals
6
Manual Entry / API / Zapier / CSV
Comments or replies
1
Manual Entry / API / Zapier / CSV
Rewards declined
0
Manual Entry / API / Zapier / CSV
Rewards eligible for
2
Manual Entry / API / Zapier / CSV
Rewards redeemed
4
Manual Entry / API / Zapier / CSV
Roadmap call attended
8
Manual Entry / API / Zapier / CSV
SMSes received
1
Manual Entry / API / Zapier / CSV
SMSes sent
1
Manual Entry / API / Zapier / CSV
Event speaker registrations
10
Manual Entry / API / Zapier / CSV
Sticker orders
3
Manual Entry / API / Zapier / CSV
Stickers received
2
Manual Entry / API / Zapier / CSV
Sticker requests
2
Manual Entry / API / Zapier / CSV
Surveys answered
2
Manual Entry / API / Zapier / CSV
Surveys received
2
Manual Entry / API / Zapier / CSV
Swag orders
5
Manual Entry / API / Zapier / CSV
Swag received
2
Manual Entry / API / Zapier / CSV
Swag requests
4
Manual Entry / API / Zapier / CSV
Media tags
2
Manual Entry / API / Zapier / CSV
Activities
0
Manual Entry / API / Zapier / CSV
Training completions
5
Manual Entry / API / Zapier / CSV
Training enrolls
2
Manual Entry / API / Zapier / CSV
Training creations
6
Manual Entry / API / Zapier / CSV
Training starts
4
Manual Entry / API / Zapier / CSV
Transactions completed
4
Manual Entry / API / Zapier / CSV
Videos uploaded
4
Manual Entry / API / Zapier / CSV
Webinars attended
4
Manual Entry / API / Zapier / CSV
Webinars hosted
6
Manual Entry / API / Zapier / CSV
Webinar presentations
6
Manual Entry / API / Zapier / CSV
Webinars registered
2
Manual Entry / API / Zapier / CSV
WhatsApp messages received
1
Manual Entry / API / Zapier / CSV
WhatsApp messages sent
1

Non-self Replies

Non-self replies are when a Contact replies to posts that are not their own post, and are a subset of replies in general. By default, non-self replies receive 0 extra points in weighting.

Business Integration Signals

Activities from business integration signals such as HubSpot are weighted as 0 by default since these interactions are typically outside the immediate context of the community.

Different Instances of the Same Signal

When there are multiple instances of the same signal (e.g. different Slack instances, different CSV uploads), each instance of the signal can have different weights applied to the different activity types. For example, if a Common Room is connected to Slack instance A and Slack instance B, impact point weights may differ between posts from Slack instance A vs. Slack instance B.

Suggested Use Cases for Impact Points

Recruit champions

Impact points can be used to identify impactful Contacts who you can potentially recruit to your champions program.

You can use the Contacts page to identify candidates to recruit into your champions program:

  1. Go to the Contacts page in the left-hand navigation menu.
  2. Filter to a time period relevant to your champion program (e.g. Last year)
  3. Sort by Impact points, descending. This gives you a list of your most impactful Contacts in the selected time period who might be good candidates for your champions program.
  4. If you have a pre-existing champions program being tracked via a Segment, you can apply a Segment filter to exclude existing champions from your list.
  5. You can also apply additional filters such as Programming language, Location, Role, and Title to narrow down your list of potential champions.
  6. From there, you can reach out to the Contacts in your list to recruit them to your champions program, and track your progress via a Segment.
  7. If you would like to automatically reach out when recruiting potential champions who match predefined criteria, you can also set up a workflow.

Recognize Contacts / Champions

Impact points can also be used to identify and recognize your most impactful Contacts. For example, it's common for communities to run programs to recognize a Contact of the Month or champion of the Month.

You can use the Contacts page to identify impactful community Contacts to recognize:

  1. Go to the Contacts page in the left-hand navigation menu.
  2. Filter to a time period relevant to your Contact recognition program (e.g. Last 28 days)
  3. Sort by Impact points, descending. This gives you a list of your most impactful Contacts in the selected time period who might be good Contacts to recognize.
  4. If you would like to specifically recognize high-impact Contacts who are part of your champions program, possibly tracked via a Segment, you can apply a Segments filter to display only existing champions in the list.
  5. You can also apply additional filters Programming language, Location, Role, and Title if you would like to recognize specific cohorts of Contacts.
  6. From there, you can deep dive into your list of Contacts to identify specific individuals to recognize within your community, and add recognized Contacts to a Segment.
  7. If you would like to automatically reach out to multiple high-impact Contacts with a thank you note and/or a link to receive swag, you can also set up a workflow.

Identify champions within an account

You can use Impact points to identify potential champions within an account or organization. Product champions within an organization can help others in the same organization get value from your product, which in turn increases your product's adoption and stickiness within the account.

  1. Go to the Organizations page in the left hand navigation menu.
  2. Navigate to an organization of interest.
  3. Reference the Impact Points column to identify the organization's most impactful Contacts in your community.
  4. From there, you can reach out to the organization's champions to engage them, and possibly even add them to a Segment to track account-level champions.

FAQ

Are impact points calculated differently based on the signals selected?

It depends. In Contacts, impact points are calculated by using both the selected time period and any sources selected. In Organizations, it only depends on the selected time period.

Can impact points decrease with certain activities?

Impact points don't decrease with certain actions. You can see a snapshot of a Contact or organization's impact points if you set a date window in your filters, which might show a lower score than the most recent data.

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